The Role Of Social Influence Provess In Social Change

Question 1

What is social change

Answer 1

When a whole society adopts a new belief or behaviour which then becomes accepted as the norm.

Question 2

When does social change occurs

Answer 2

When minority or individuals change the way the majority think
Achieved by flexible, consistent and committed with their message.

Question 3

What are the Conditions for social change to occur- for minority influence

Answer 3

• drawing attention to the issues
• consistency
• deeper processing
• the augmentation principle
• the snow ball effect
• social cryptomnesia

Question 4

Drawing attention to issue

Answer 4

Highlighting a concern

Question 5

Consistency of message

Answer 5

Repeating constant message the same way to make others question their existing beliefs

Question 6

Deeper processing

Answer 6

People who just accept the status quo start thinking further- realisation that situation was unjust

Question 7

The augmentation principle

Answer 7

Minorities take risks to show commitment to their cause

Question 8

The snowball effect

Answer 8

People gradually start to switch from the majority position to the minority one

Question 9

Social cryptomnesia

Answer 9

People have memory that change has occurred but don’t remember the events leading to it.
Changed opinion but can’t remember how or when it happened.

Question 10

Cases of social change in history

Answer 10

Martin luther king-protests, speeches, dies for what he beleived In

The suffergetts - women’s rights, risked their safety

Question 11

What is a dissenter

Answer 11

Someone who’s willing to go against the status quo and act as a role model for others to break the power of the majority,