the social area Flashcards
(61 cards)
what does social psychology believe humans behaviour is influenced upon?
other people and the social context in which this occurs
what do social psychologists deal with?
the factors that lead us to behave in each way in the presence of others, and the conditions in which certain behaviours/actions/feelings occur
THE CLASSICAL STUDY
MILGRAM (1963)
what is the background to milgram’s study?
the big moral question - how the horrors of the second world war happened? how could it be prevented? were these people ‘monsters born to kill’? or could these atrocities have been committed by ordinary people acting under authority?
what was milgram’s aims and hypothesis?
to find out if naive participants would obey orders from authority, even if it went against their moral values
were germans different from the rest of society?
what was milgram’s sample?
40 male participants (andocentric) aged between 20 and 50, from the new haven area USA
how were participants obtained in milgram’s study?
self selected sample
= obtained by a newspaper advertisement
= volunteers to participate in a ‘study of memory’ and ‘learning’
what university did milgram’s study take place in?
Yale university
what was milgram’s research method?
it is considered a controlled observation
NOT an experiment = no IV
how was data gathered for milgram’s study?
by both observations by the experimenter who was in the same room as the participant and others who observed through a one way mirror
prior to the study, what did all 14 psychology majors estimate to be the percentage of participants who would administer the highest level of shock?
1-3%
what was the DV in milgram’s study?
which level of shock participants would administer
outline the procedure of milgram’s study
- the 40 participants were ALWAYS given the role of the teacher through a fixed lottery (a biased coin toss)
- the teacher ALWAYS witnessed the learner (a confederate) get strolled into a chair with (non-active) electrodes attached to his arms
- they were given a trial shock of 45v to stimulate genuiness
- the teacher then sat in front of an electric shock generator in an adjacent room - the machine had 30 switches ranging from 15v to 450v, in 15v increments
- the teacher had to conduct a paired word test on the learner, for each wrong answer, an electric shock of increasing intensity had to be given
- the teacher was watched over by the experimenter, who responded with a series of standardised prods e.g please continue/please go on
- the learner (mr wallace) via a tape recording, gave a set of predetermined responses
- at 300v, the learner pounded on the wall and thereafter made no further replies
- the study finished when either the teacher refused to continue (was disobedient or reached 450v)
what was unethical about milgram’s debrief?
for some participants, it only occurred a year later
what were the key findings of milgram’s study?
all participants, 40/40 (100%) continued to 300v
65% of participants continued to the full 450v
many participants showed signs of extreme stress : sweating, trembling, stuttering, 3 had seizures
what were the conclusions of milgram’s study?
- inhumane acts can be done my ordinary people
- people will obey others that they consider legitimate authority, even if what they were asked to do goes against there moral beliefs
- individual differences such as personality, influence the extent to which people will be obedient
what is a strength of milgram’s research method?
takes place in a controlled lab (controlled observations), reduces extraneous variables e.g shock levels
what is a weakness of milgram’s research method?
participants knew their behaviour was being studied, creating demand characteristics
give strengths of milgram’s validity?
because participants were deceived about the aims of the study, behaviour should be natural, accurately measuring obedience (face validity)
give weakness of milgram’s validity?
low in population validity
= sample doesn’t represent the target population e.g it being androcentric
low in ecological validity
= artificial task
give strengths of milgram’s reliability
standard procedure for all participants
e.g standardised prompts from the experimenter
= makes the procedure replicable
what is a weakness of milgram’s sampling bias
- relatively small sample, only 40 participants
- all male participant, andocentric
give examples of milgram’s study being ethnocentric
all participants from the same area of the USA, conclusions of external factors (situational) on obedience, can not be generalised to milgram’s hypothesis of Germans being different, as he did not test Germans,
outline milgram’s ethical issues
- lots of deception
- lack of informed consent
- debrief a year later
- no protection from harm, physically and psychologically