The Times and Daily Mirror Flashcards
(24 cards)
Who is the Daily Mirror made by
Reach PLC
How many newspapers do Reach PLC publish
Over 150
Structure of Reach PLC
Horizontally integrated
- buys out competing companies absorbing their titles in with their own
- share resources and journalists between different titles, reducing total costs
Who is The Times owned by
News UK, which is wholely owned by News Corp
Structure of News corp
Global conglomerate with a large number of subsiduary companies that seem to be everchanging
- Horizontally integrated
- Vertically integrated
Why and How does the Times take risks
- They can take risks as they have a lot of money at their disposal as they are owned by News Corp
- They take risks by keeping their website behind a paywall, which would deter people from reading/buying
Who is the CEO of News Corp
Rupert Murdoch
What influence might Rupert Murdoch have
His friendships with Trump and support of the Republicn party may signify that his papers could reflect his own political views
What influence does shareholder ownership have on The Times and the Daily Mirror
They have to protect their reputation to protect the cost of their shares to keep shareholders happy
Who regulate the Times and the Daily Mirror
IPSO
Who is IPSO run by
The newspaper industry and they have regulations about what newspapers can and can’t do in terms of language, libel, ethics etc.
Issues with regulation
- Bots and algorithms are easy to get around and they sometimes miss things or see insignificant things rather than big things
- Human regulators are good at detecting context however can only look at a small amount of content in a short time
What is happening to print newspaper
It is systemically rapidly declining, apart from The Times, due to publishers diversifying to online news, because audiences are switching to online news outlets, most likely spurred by COVID
Why is the Times’ print circulation not declining as much as the Daily Mirror
- This may be due to their slightly older, more educated ABC1 audience, who are less likely to have drifted online
- Also because they have a paywall online, so people may stick to the printed paper
Alternative revenue streams
Daily Mirror:
- Advertising online
- Offer things like premium rate phonlines
- Betting website
- Dating section, which requires payment
Clay Shirky’s ideas
Audience become more active due to technology, as it allows for more interactive participation
- On both websites you can comment and share articles
Personalised adverts
Daily Mirror:
- ALDI, LIDL to target that C2DE audience, who may have less disposable income
The Times:
Upmarket shops, Harrods to target ABC1 audience who have higher incomes
Target audience for The Daily Mirror
British, working-class, males from a C2DE socioeconomic background, with left wing political ideologies
How does the Daily Mirror target this C2DE audience
- Through schemes such as having a gambling part of their website, assuming that working class people may want to make money quickly
- Having giveaways for things such as football games
- Left wing articles
- Soft news
- Lots of use of pictures
How does The Times target an ABC1 audience
- More in depth articles, that focus on the writing rather than the pictures
- More right wing articles, however they are fairly neutral
- Crosswords and other mind games to stimulate brains and target a more educated audience
- They also run giveaway schemes, but for more high end experiences such as wine tasting and tickets to Shakespeare
Uses and Gratifications linked to newspaper
- Primary purpose is for info and education
- Entertainment, such as comic strips and photos
- Identify and relate to stories e.g. Daily Mirror showing portrayals of low income backgrounds
- Interacting, through comments, phoning in or chat forums
- Escape into a better life e.g. Competitions in the Daily Mirror where you can win money or holidays
Stuart Hall reception
(Preferred, Negotiated, Oppositional)
Depends on:
- Political standpoint
- Age, Gender, Race
- Socioeconomic background
- Class/Education level
The Times info
Subscribers: 539,000
Cover Price: Mon-Fri £1.80, Sat £2
Political alignment: Centre-Right
Socioeconomic status: 86% ABC1
Age: 41% 35-64 years old
Gender: 54% Male, 46% Female
The Daily Mirror info
Subscribers: 7,830 paid subscriptions
Cover price: Mon-Fri 85p, Sat £1.30
Political alignment: Centre-Left
Age: 42% 55-74
