The World Of Coffee

Question 0

When the first Starbucks opened

Answer 0

1971. Pike Place Market
      Seattle, WA

Question 1

Year coffee was discovered

Answer 1

800-900 AD

Question 2

Elevation that arabica coffee is grown

Answer 2

3000-6000 ft above sea level

Question 3

How does altitude impact coffee quality?

Answer 3

At high elevations, warm temps during the day and cool at night slow the cherry’s growth. The result is a harder, smaller bean. The denser the bean, the darker roast it can take.

Question 4

Where is “the coffee belt”

Answer 4

Coffee grows between the tropics of Cancer and Capricorn.

Question 5

What are the three coffee growing regions

Answer 5

Latin America, Africa/Arabia, and Asia/Pacific

Question 6

Describe the flavor characteristics of Latin American coffees

Answer 6

Nutty and cocoa

Question 7

Describe the flavor characteristics of Africa/Arabian coffees

Answer 7

Winery, citrusy and berry

Question 8

Describe the flavor characteristics of Asia/Pacific coffees

Answer 8

Earthy and herbal

Question 9

What are the types of arabica trees

Answer 9

Bourbon, Typica, Caturra, Catuai

Question 10

What are the two species of coffee trees

Answer 10

Arabica and Robusta

Question 11

What are three facts about arabica coffee

Answer 11

60% of the worlds production
Grows best at higher altitudes (lower yield)
More refined flavor
Approximately 1% caffeine by weight
Less resistant to disease, pests, and drought
Higher price point
Species name coffea arabica

Question 12

How long does it take a coffee tree to mature and produce its first commercial harvest

Answer 12

Three to four years

Question 13

How often does a coffee tree produce cherries

Answer 13

Once a year

Question 14

Once a coffee plant has reached maturity, what are the steps in its yearly cycle of producing cherries

Answer 14

Flowering, Ripening, Harvesting

Question 15

A coffee bean makes up how much of the coffee cherry

Answer 15

It is the innermost 20%

Question 16

What is a peaberry

Answer 16

In about 5-10% of cherries only one bean develops in the center. This is called a peaberry

Question 17

What are the three processing methods

Answer 17

Washed, Semi-washed, and Natural

Question 18

What are the steps in the WASHED method

Answer 18

1. Receiving 2.De-pulping 3.Fermentation

4. Drying 5.Resting 6.Hulling

Question 19

What are the steps in the SEMI-WASHED method

Answer 19

1. De-pulping 2.Rinsing 3.Partial Drying 4.Receiving

5. Continued Drying 6.Hulling 7.Final Drying

Question 20

What are the steps in the NATURAL method

Answer 20

1.Reception 2.Drying 3.Hulling 4.Final Drying

Question 21

What makes Starbucks unique in sourcing and buying coffee

Answer 21

We work directly with coffee all the way from farm to cup.

Question 22

What is Starbucks Shared Planet

Answer 22

Our commitment to doing business in ways that are good for people and the planet.

It’s all connected.

Question 23

What are the different types of farm that we source our coffees from

Answer 23

Smallholder farms, a small farm that is less than 12 hectares.
Cooperatives, coffee farmers that have organized into groups. Generally centered around a mill.
Estates, combine both farming and processing.
Exporters, independent organizations that buy coffee from smallholders, co-ops, and estates and help arrange transport to the buyers.

Question 24

Ethically sourced and responsibly grown coffee means we help ensure...

Answer 24

Transparency, we know how much of what we paid went directly to the farmers. Good Labor Standards, farmers pay fair wages and have no child or slave labor. Low Environmental Impact, farmers are protecting water sources and improving biodiversity, also eliminating pesticide use.

Question 25

What are the C.A.F.E. practices. | Coffee and Farmer Equity

Answer 25

``` Our way of ensuring: Product Quality Economic Accountability Social Responsibility Environmental Leadership ```

Question 26

What is the Starbucks Shared Planet ethical sourcing goal

Answer 26

All Starbucks coffee will be certified or verified by a third party by 2015

Question 27

Where are our Farmer Support Centers (FSCs) located. | What is the purpose of our FSCs.

Answer 27

San José, Costa Rica and Kigali, Rwanda. These are resources for our farmers in origin countries to help develop and promote responsible methods of growing high quality coffees. FSCs help farmers improve the quality and size of their harvest and implement C.A.F.E. practices.

Question 28

Starbucks has three teams in place to ensure that we always source, roast, and serve the worlds best coffee. What are the three teams.

Answer 28

Farmer Support Centers, San Jose, Costa Rica & Kigali, Rwanda Starbucks Coffee Trading Company, Lausanne, Switzerland Green Coffee Quality, Seattle, Washington

Question 29

Describe the three sample cuppings that happen prior to coffee being shipped to our stores.

Answer 29

Offer sample: samples from suppliers are sent to SCTC to see if we are interested in purchasing. Preshipment sample: after a contract is drafted, SCTC requests another sample before the coffee is shipped from origin. Arrival sample: samples from each lot received are sent to the GCQ team.

Question 30

What are the three ways of decaffeinating coffee

Answer 30

Direct contact method, uses methylene chloride Swiss Water process method, beans soaked in water Natural decaffeination process, carbon dioxide and ultrapure water

Question 31

What is the benefit of blending coffees

Answer 31

By complimenting the strength of one coffee with the strengths of others, we aim to get the best of all worlds.

Question 32

What is the Starbucks Roast

Answer 32

It is not a time, temperature, or color... It's a philosophy.

Question 33

One coffee plant produces how much coffee every year

Answer 33

After sorting and roasting, each trees yields one pound of coffee for our company.

Question 34

What is the difference between a pre-roast and post-roast blend.

Answer 34

Pre-roast, blends green beans and roasts them all together. Post-roast, coffees are roasted and then blended together after the fact. Pre-roast blend: breakfast Post-roast blend: anniversary

Question 35

What is "the last 10 feet", and why is it important to understand.

Answer 35

You and your fellow team members are the last in a long line of people who've worked to make each cup of Starbucks coffee perfect. In the end a great cup of coffee depends on the care it gets in the last 10 ft of its journey in your hands.

Question 36

What is the impact roasting has on acidity and body

Answer 36

Lighter roasted coffees tend to have higher acidity and lighter body. Darker roasts feature fuller body and less acidity.

Question 37

What is the main variable you control and need to calibrate in producing quality espresso shots on our espresso machines.

Answer 37

Grind

Question 38

What factors contribute to the need to calibrate the espresso machine throughout the day?

Answer 38

How long the beans have been in the machine, the temperature of the store and the change in humidity levels

Question 39

What are the three primary components of milk and how each contributes to properly steamed milk.

Answer 39

Sugar/Lactose: sweetness Fat: body Protein: foam/texture