Theme 1

Question 1

State what Promotion means

Answer 1

The use of marketing tools to bring a product or service to the attention of potential buyers

Question 2

There is 6 types.

State the different types of promotion.

Answer 2

1. Personal selling
2. Direct marketing
3. Above-the-line marketing
4. Below-the-line marketing
5. Public relations (PR)
6. Sponsorships

Question 3

There is 6 types.

State the different types of Digital Communication.

Answer 3

1. BOGOF
2. Price Discounts
3. Money off Coupons
4. Samples/ Giveaways
5. Special Events
6. Point of Sale

Question 4

There is 6 types.

State the different types of Digital Communication.

Answer 4

1. Online adverts
2. Mobile Communications
3. “Advergaming”
4. Social Media
5. Consumer Generated Content
6. Viral Strategies

Question 5

State what Branding means

Answer 5

A brand is a characteristic name or symbol that distingishes one…

Question 6

Define what Pricing is

Answer 6

The process of pricing is the choice of pricing strategy that a business makes when setting prices for their product/ services

Question 7

Define what Homogenous is

Answer 7

Adjective of the same kind; alike.

For example similar products that compete in a market

e.g. different brands of yoghurt

Question 8

Define what Distribution is

Answer 8

The process of getting the right product or service to the consumer in the right place.

Distribution is one of the 4 Ps of marketing; “Place”

Question 9

There are 4 stages.

State the stages of distribution?

Answer 9

Manufacturer/ Producer ➡ Wholesaler ➡ Retailer ➡ Customer

Samsung ➡ International Outlets for Samsung ➡ EE, T-mobile ➡ Customer

Question 10

There are 3 stages.

State the stages of distribution?

Answer 10

Manufacturer/ Producer ➡ Retailer ➡ Customer

e.g. Manufacturer/ Supermarket’s “own brand” ➡ Curry’s PC World/ Supermarkets ➡ Customer

Question 11

There are 2 stages.

State the stages of distribution?

Answer 11

Manufacturer/ Producer ➡ Customer

e.g. NIke/ Adidas ➡ Customer

Question 12

It is and acronym.

What does FMCG stand for?

Answer 12

Fast Moving Consumer Good

Question 13

Define Brand

Answer 13

A symbol, logo or design that is recognisable
and distinguishes a product from competitors
A unique design/sign/symbol/words/logo which makes
it recognisable/distinguishes/differentiates it from its
competitors

Question 14

Define Competition

Answer 14

The rivalry among sellers trying to achieve goals such
as increasing profits, market share, and sales volume