Theme 1

Question 1

Promotion

Answer 1

Activities designed to communicate with the market increasing visibility and sales of a product

Question 2

Promotional mix

Answer 2

Combination of promotional activities that are firm uses in order to create consumer awareness and generate sales

Question 3

Public relations

Answer 3

Communicating with media like newspapers for favourable publicity

Question 4

Branding

Answer 4

Creation of an identity for business that distinguishes firm and products from others

Question 5

Viral marketing

Answer 5

Social media and brand awareness

Question 6

Usp

Answer 6

Feature/characteristic within a brand that makes it stand out

Question 7

Place

Answer 7

Physical location where product is available and distribution channel has travelled to get from manufacturer to customer

Question 8

Product portfolio analysis

+ what does it do

Answer 8

Range of products and brands that firm has on the control

helps to identify where every single product is in the

Question 9

Product life cycle

Answer 9

Technique used to track a product during its lifetime

Question 10

Outsourcing

Answer 10

Using services of other organisations to complete manufacturing process

Question 11

Redundancy

Answer 11

Form of dismissal when employees contract no longer exists

Question 12

Trade unions

Answer 12

National organisations with Remit to protect its members + improve economic working conditions

Question 13

Recruitment

Answer 13

Steps undertaken by a business to identify vacancy and attract suitable candidates

Question 14

Organisational design

Answer 14

Framework which provides a business with the structure to achieve its objective

Question 15

Hierarchy

Answer 15

Structure of workforce within the organisation showing who is accountable for who

Question 16

Chain of command

Answer 16

Authority and power is passed down levels of the hierarchy

Question 17

Span of control

Answer 17

Number of subordinates a manager or supervisor is responsible for

Question 18

Authority

Answer 18

Power of employee to instruct subordinates and make decisions

Question 19

Centralisation

Answer 19

Decision-making maintained by limited number of senior managers at the top

Question 20

Decentralisation

Answer 20

Decision-making delegated to a number of middle managers throughout hierarchy

Question 21

Matrix

Answer 21

Teams put together from different functional areas to work on different projects

Question 22

Job enrichment

Answer 22

Increased level of responsibility

Question 23

Leadership

Answer 23

Ability to influence and direct people in order to meet goals of a group

Question 24

Management

Answer 24

Company resources are used and decisions are made in order to me objectives of a firm

Question 25

Ethical stance

Answer 25

Behave in a morally correct manner

Question 26

Mission statement

Answer 26

Written statement of purpose of a company/organisation

Question 27

Limited liability

Answer 27

Legal duty to pay debts run out by a business days within business not its owner