Theme 1 - key definitions Flashcards
1
Q
Brand
A
2
Q
Competition
A
3
Q
Competitive market
A
4
Q
Competitor
A
5
Q
Direct competition
A
6
Q
Direct competition
A
7
Q
Dynamic market
A
8
Q
Indirect competition
A
9
Q
Innovation
A
10
Q
Market
A
11
Q
Market growth
A
12
Q
Market share
A
13
Q
Market size
A
14
Q
Mass market
A
15
Q
Niche market
A
16
Q
Online retailing
A
16
Q
Product innovation
A
17
Q
Sales volume
A
18
Q
Uncertainty
A
19
Q
Biased questions
A
20
Q
Consumer behaviour
A
21
Q
Databases
A
22
Q
Face to face survey
A
23
Q
Focus groups
A
24
Government data
25
Interview bias
26
Market orientation
27
Market reports
28
Market research
29
Market segmentation
30
Observations
31
Market segments
32
Primary market research
33
Product orientation
34
Qualitative research
35
Quantitative research
36
Respondent bias
37
Sample
38
Secondary market research
39
Segmentation
40
Social networking
41
Survey
42
Test marketing
43
Trade publications
44
Added value
45
Competitive advantage
45
Differentiation
45
Market mapping
46
Market positioning
47
Product differentiation
48
Complementary goods
49
Consumer income
50
Demand
51
Demographics
52
External shocks
53
Seasonality
54
Substitutes
55
Government subsidies
56
Indirect taxes
57
Supply
58
Equilibrium price
59
Non price factors
59
Shortage in markets
60
Surplus in markets
61
Luxury
62
Necessity
63
Price elastic
64
PED
65
Price inelastic
66
YED
67
Inferior good
68
Marketing mix
69
Social trends
70
Aesthetics
71
Cost
72
Design for recycling
73
Design for reuse
74
Design for waste minimisation
75
Design mix
76
Ethical sourcing
77
Function
78
Advertising
79
Resource depletion
80
Rebranding
81
Customer loyalty
82
Digital communications
83
Direct marketing
84
Emotional branding
85
Corporate branding
86
Own brand
87
Personal selling
88
Premium price
89
Product branding
89
Promotion
90
Public relations
91
Sales promotions
92
Social media
93
Sponsorship
94
USP
95
Viral marketing
96
Competitive pricing
97
Cost plus pricing
98
Penetration pricing
99
Predatory pricing
100
Price skimming
101
Pricing strategy
102
Psychological pricing
103
Channels of distribution
104
Distribution
105
Distribution channels
106
Four stage distribution channel
107
E-commerce
108
Place
108
Product
109
Service
110
Two stage distribution channel
110
Three stage distribution channel
111
Boston matrix
112
B2B
113
