Theme 1.5.3 - Business Objectives Flashcards
(6 cards)
What is sales maximisation?
Where the focus is on generating the maximum revenue possible by selling its products/services
What is a market share objective?
Where businesses may aim to increase its market share by producing and selling better quality products than its competitors
What is cost efficiency?
A company’s ability to produce and deliver its products at the lowest possible cost
What is an employee welfare objective?
A company’s commitment to providing a healthy and safe-working environment for its employees
What is a customer satisfaction objective?
Where a business aims to achieve higher customer satisfaction by delivering high-quality products, providing excellent customer service and offering attractive pricing
What are social objectives?
Refers to a company’s commitment to addressing social or environmental issues