Theme 3 Flashcards
(61 cards)
What is business growth?
The expansion of a firm’s operations, typically measured by revenue, market share, or output.
What is internal (organic) growth?
Growth from within the business, such as increased sales or investment.
What is external growth?
Growth through mergers or takeovers.
What is a merger?
When two firms join together to form one.
What is a takeover (acquisition)?
When one firm buys another.
What is horizontal integration?
Merger/takeover of firms in the same industry and stage of production.
What is vertical integration?
Merger/takeover of firms at different stages of the production process (can be forward or backward).
What is conglomerate integration?
Merger/takeover between firms in unrelated industries.
What are demergers?
When a firm sells off or splits a part of its business.
What is profit maximisation?
When a firm aims to make the largest possible profit (where MC = MR).
What is revenue maximisation?
When a firm maximises sales revenue (where MR = 0).
What is sales maximisation?
Selling as much as possible without making a loss (AR = AC).
What is satisficing?
Aiming for a satisfactory level of profit rather than maximising.
What is total revenue (TR)?
Price × Quantity sold.
What is average revenue (AR)?
Total revenue ÷ Quantity.
What is marginal revenue (MR)?
The additional revenue from selling one more unit.
What is total cost (TC)?
Fixed cost + Variable cost.
What is average cost (AC)?
Total cost ÷ Quantity.
What is marginal cost (MC)?
The cost of producing one more unit.
What are fixed costs?
Costs that do not change with output (e.g. rent).
What are variable costs?
Costs that vary with output (e.g. raw materials).
What are economies of scale?
Falling long-run average costs as output increases.
What are internal economies of scale?
Cost savings within the firm (e.g. managerial, technical).
What are external economies of scale?
Cost savings due to industry growth (e.g. better infrastructure).