Theme 4 - Making Markets Work Flashcards
(121 cards)
What are the 4 types of market structures?
Monopoly
Oligopoly
Monopolistic Competition
Perfect Competition
What is the main goal of a monopoly?
Profit Maximisation
Do monopolies face high or low barriers to entry?
High barriers to entry
How much market share correlates to monopolistic power?
25%
How do economies of scale help monopolies maintain their market share?
It gives incumbents a cost advantage, so they can offer customers lower prices, thus deterring new entrants
How does limit pricing work?
Firms will offer their goods below the production price, so new entrants cannot enter the market and gain profit
How does an oligopoly differ from a monopoly based on the number of firms?
A monopoly usually has 1 firm whereas an oligopoly has more than 1
What does it mean if firms are interdependent?
The actions of one firm affect the others
How high are the barriers of entry into a monopolistic competition market?
Low barriers to entry
Do firms have market power in monopolistic competition markets?
Firms have relatively low market power in these markets
Are firms price makers or price takers in a market of perfect competition?
Price takers
Is there a degree of product differentiation in a market of perfect competition?
No, all products are homogenous
What is the main objective of perfectly competitive firms?
Short-run profit maximisation
What happens to market saturation as firms make more profit in perfectly competitive markets?
New firms start entering the market due to the profit incentive meaning market saturation increases
Why is supernormal profit only in the short-run?
New entrants will join the market, attracted by the extra profit, thus shifting supply outwards and reducing that supernormal profits
Are there any economies of scale in perfectly competitive markets?
No
Describe price skimming
This is when a new, unique product enters the market, so the price of it is set high before any new entrants create their own versions of the product
Describe price penetration
This is when goods are initially offered at a low price to attract customers and build customer and brand loyalty
What is a good with a high PED more likely to have?
A low price, because quantity demanded is more sensitive to price changes
What is a contestable market?
These are markets that experience actual and potential competition
What is productive efficiency?
This is where firms operate at the lowest point on their average cost curve
What is hit-and-run competition?
This occurs when firms enter a market, take all the supernormal profits and then exit the market
Why are firms in contestable markets constantly innovating?
This is so they don’t lose profits or market share with the entrance of new firms into the market
How do low barriers to entry affect contestability?
Low barriers to entry increase contestability as more firms can enter the market and compete for profits and customers