Theories Flashcards
Who developed Accommodation Theory?
Howard Giles
What does Accommodation Theory suggest?
That we adjust our speech to accommodate to others.
What is a divergence in speech?
When your speech moves further apart
What is a convergence in speech?
When your speech moves further together
What does Norman Fairclough’s theory of synthetic personalisation discuss?
Using personal pronouns and inclusive language to address mass audiences
What does Norman Fairclough’s theory of informalisation discuss?
Using relaxed language in a social environment to make it more comfortable. He argues that language has become more formal over time, with a conversational tone.
What does Fairclough’s theory of unequal encounters discuss?
That in every conversation there is a power struggle/power asymmetry.
What does Trudgill and Lokoff’s Prestige theory discuss?
That women tend to use overt prestige and men tend to use covert prestige in their discourse.
What can we evaluate about the Prestige theory?
It is outdated - context is more important than gender.
What does the Cooperative Principle of Grice discuss?
Grice said the cooperative principle involves maxims that people follow when talking to each other in order for communication to flow smoothly.
What are Grice’s four maxims?
Quantity, quality, relevance/relation and manner.
What is the difference between flouting and violating Grice’s maxims?
To flout is to deliberately break a maxim where those concerned are aware. To violate is to break a maxim and one person not be aware of it - this could be the speaker or those involved in the discourse.
What is an implicature?
Where an implied meaning arises through flouting a maxim.
What does Aristotle’s Rhetoric Theory discuss?
He said language of rhetoric is a way of convincing others and having good communication with other people.
How did Aristotle say persuasion is achieved via?
Ethos, pathos, logos and kairos.