Theories Flashcards
Who’s created the Reception Theory?
Stuart Hall
Who’s created the Binary Opposites Theory?
Levi Strauss
Who’s created the Star Power Theory?
Richard Dyer
Who’s created the Genre Theory?
Steve Neal
Who created Uses and Grats theory?
Blumer & Katz
Who’s created the Fandom/Participatory Culture Theory?
Henry Jenkins
Who’s created the Narrative Theory?
Todorov
Who’s created the Feminism Theory?
Laura Mulvey
What does the Reception theory explore?
- Readers /viewers reception of a certain piece of media
- Dominant, negotiated, oppositional
Also Includes
Active Audiences: - Active - thinking/actively watching a film
- Passive - watching a film purely for entertainment/not thinking about it
What does the Binary Opposites theory explore?
Clear contrast: Man us woman, black vs white etc.
What does the Star Power theory explore?
Media conglomerates use the influence of high-end celebrities to promote their own media
What does the Genre theory explore?
- Disney - escapism, hyperreality, happiness, relaxing (safe formula)
- Indie - social realism, bringing attention to social issues
- Main differences between genres
Who’s created the Cultural Hegemony Theory?
Antonio Gramsci
What does the Cultural Hegemony theory explore?
- Dominant groups maintain power by shaping culture.
- Developed by Antonio Gramsci.
- Dominance through consent via cultural institutions.
- Manufacture of consent: shaping public discourse.
- Resistance possible through counter-hegemonic movements.
What does the Uses and Gratification theory explore?
Audiences consume media for different needs & wants
Disney- to fulfill the want for escapism
Curran & Seaton - Power in media.
Media conglomerates own and influence must media that’s put out Disney’s need for power, money - capitalist ideologies
