THEORIES OF CORPORATE STRATEGY

Question 1

What does the term Corporate Strategy mean?

Answer 1

This is a process of creating a long term plan to achieve the aims of the business.

Question 2

What are the “tools” a business can use during the planning process?

Answer 2

1. Ansoff’s Matrix
2. Porter’s Strategic Matrix
3. Portfolio Analysis

Question 3

What does Ansoff’s Matrix focus on?

Answer 3

It focuses on achieving growth and is a useful decision making tool.