Theorists Flashcards
(18 cards)
Roland Barthes
Semiotics - texts create meaning through symbolism, denotation and connotations.
MEDIA LANGUAGE
Steve Neale
Genre Theory - genres are dominated by repetition, while marked by differences.
MEDIA LANGUAGE
Stuart Hall
Representation - rep is the production of meaning through language, for example stereotyping.
REPRESENATION
David Gauntlet
Identity - the media provide us with tools or resources that we use to construct identities.
REPRESENTATION
Curran And Seaton
Power and Profit - the media is controlled by a small number of companies that are primarily driven by power or profit.
Media Industries
Albert Bandura
Media Effects - media can implant ideas in the mind of the audience directly through representations, for example violence.
AUDIENCES
George Gerbner
Cultivation - repeated exposure leads to influence in perception, it can also influence mainstream values.
AUDIENCES
Stuart Hall
Reception - decoding of audiences through dominant, negotiated and hegemonic readings of the media.
AUDIENCES
Claude Lévi Strauss
Structuralism - media can be understood through binary opposition and with he idea that different media have different ideological stances
MEDIA LANGUAGE
Jean Baudrillard
Post-Modernism - Post-modern culture is a world were we don’t associate anything as real, hyperreality
MEDIA LANGUAGE
Van Zoonen
Feminist - gender is constructed through discourse according to historical and social context. Objectification in media
MEDIA LANGUAGE
Bell Hooks
Feminist - idea that it is a struggle to end sexist/patriarchal oppression, as well as race prejudice
REPRESNTATION
Judith Butler
Gender Performativity - identity is constructed by expressions and stereotypes in repetition
REPRESNTATION
Paul Gilroy
Ethnicity and Postcolonial - colonial discourses continue to inform contemporary attitudes to race and ethnicity
REPRESNTATION
Livingstone and Lunt
Regulation - there is an underlying struggle in recent regulation policy. think that there is a fine line between keeping audiences interested and protection from harmful material.
MEDIA INDUSTRIES
David Hesmondhalgh
Cultural Industries - trying to minimise risk and maximise audiences through vertical and horizontal integration
MEDIA INDUSTRIES
Henry Jenkins
Fandom - audiences are active participants in the media and construct and circulate textual meanings.
AUDIENCES
Clay Shirky
End of Audience - the internet and digital technologies have had a profound effect on the relations between media and individuals.
AUDIENCES
