Theorists Flashcards
(27 cards)
Foucault
Discourse theory - changing the way you think will change perception of reality. The shifting discourse on ethnicity - most of us know that racism is wrong.
Bell
Technoculture - technology is present in everything we do.
Ayres
Technological determinism - technology is the most important cause of social change.
DuGay
Circuit of culture - model for analysing products such as technology (identity, production, consumption, regulation, representation interlinked)
Rushkoff
Technology ruins narrative (e.g. Binge watching, or using phones while consuming)
Veblen
Conspicuous consumption and conspicuous leisure.
Bourdieu
Habitus - categorising products for specific social class.
Longhurst
Habitus - expanded. Included age, religion, sexuality, etc.
Paterson
Savvy consumer - consumer is aware of their exploitation. They use the products for their own benefit.
Spivak
Post colonialist - epistemic violence.
Alvarado
Post Colonialist - racial stereotypes theory (exotic, pitied, humorous, dangerous)
Said
Post colonialist - orientalism - west is portrayed as ‘normal’, east is portrayed as ‘other’.
Gramsci
Hegemony - RC convinces WC that ruling class ideology is in everybody’s best interest. (Hegemonic bloc - flexible).
Althusser
ISA and RSA.
Hailing - adverts make individuals feel they need to buy the product.
De Certeau
Le Perruque or ‘the wig’ - disguise we put on to hide our acts of rebellion. Relates to ‘savvy consumers’.
Marx
Commodity fetishism - not caring about workers, exploitation, alienation.
Alienation - from work, product, each other, human essence.
Adorno and Marcuse
Real vs false needs.
McRobbie
2nd and 3rd - Jackie magazine set gender roles and expectations (competition, focus on romance).
Mulvey
Male gaze - male point of view
Bechdel
At least 2 named females that talk about something other than a man.
Tseelon
3rd - no win scenario - natural beauty vs work to beauty.
Piepmeir
Postfeminist - important goals of feminism are achieved, feminism is no longer needed.
Propp
Character archetypes - stories frequently use the same types of characters and plot line.
Derrida
Post-structuralist - deconstruction - understanding of meaning are based on what others tell us.
