Theorists Flashcards
Abraham Maslow
People are motivated to achieve certain needs and that some are more important than others.
Laura Mulvey
Women in media are viewed from eyes of heterosexual men. they are represented as objects for male desire. audience is forced to also see this viewpoint of “the male gaze”
George Gerbner
More we see of the same representation and message, the more we believe it is true.
Tzvetan Todorov
Narratives follow a pattern of equilibrium - disruption - new equilibrium.
Judith Butler
gender is a social construction, masculine and feminine are made through repetition.
Vladimir Propp
Literary critic and scholar who founded idea that certain types of characters are used in every narrative structure.
Claude Levi-Strauss
conflict between binary oppositions drive the narrative
Antonio Gramsci
cultural hegemony is the domination of a culturally diverse society by the ruling class who manipulate the culture of that society. this imposed ruling then becomes the “norm”.
Roland Barthes
everything of the media text can be read on a denotative level or connotative level.
Liesbet van zoonen
men and women are represented differently in the media. women are objectified.
Stuart Hall
Producers want audiences to respond in a certain way. Preferred, oppositional and negotiated.
Bell Hooks
feminism is a political struggle to end patriarchal domination. other factors affect this domination including race and class.
Steve Neale
Genre is recognisable but does change over time or borrow from other genres. it is important as it helps market texts.
Blulmer and Katz
uses and gratifications theory is and audience- centered approach that focuses on what people do with media as apposed to what media does to them.
