theorys Flashcards
1
Q
influential power
A
using language to influence audience behaviour
2
Q
audience positioning
A
position the audience to agree with you
3
Q
shared ideology
A
converging the beliefs of the text with the beliefs of the reader
4
Q
gender theory / difference model
A
- Deborah Tannen 1992
men and women are socialised to use language differently
men: status, information, orders
women: support, emotions, understanding
5
Q
informalisation
A
informal language is becoming more common in formal situations
words from academic register used in common situations
6
Q
semantic change
A
Halliday
- language changes to suit the needs and functions of its users
Mackinnon 1996
- proposed that people attitudes affect how language change is received
7
Q
instrumental power
A
legal force - consequences if not followed
8
Q
overt prestige
A
power admired by society
9
Q
covert prestige
A
power admired by a smaller social group
10
Q
ideology
A
a system of beliefs or ideals
