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Business 100 > Third Test > Flashcards

Third Test Flashcards

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1
Q

human capital

A

reflects the organization’s investment in attracting, retaining, and motivating an effective workforce

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2
Q

job analysis

A

systematic analysis of jobs within an organization

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3
Q

job description

A

description of the duties and responsibilities of a job, its working conditions, and the tools, materials, equipment, and information used to perform it

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4
Q

job specification

A

description of the skills, abilities, and other credentials and qualifications required by a job

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5
Q

forecasting internal supply

A

the number and type of employees who will be in the firm at some future date

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6
Q

forecasting external supply

A

the number and type of people who will be available for hiring from the labor market at large

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7
Q

replacement chart

A

list of each management position, who occupies it, how long that person will likely stay in the job, and who is qualified as a replacement

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8
Q

employee information skills (skills inventory)

A

computerized system containing information on each employee’s education, skills, work experiences, and career aspirations

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9
Q

Title VII of the Civil Rights Act of 1964

A

forbids discrimination in all areas of employee relationship

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10
Q

adverse impact

A

when minorities and women meet or pass the requirement for a job at a rate less than 80 percent of the rate of majority group members

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11
Q

Equal Employment Opportunity Commission (EEOC)

A

federal agency enforcing several discrimination-related laws

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12
Q

Age Discrimination in Employment Act

A

outlaws discrimination against people older than 40 years

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13
Q

Equal Employment Opportunity

A

legally mandated nondiscrimination in employment on the basis of race, creed, sex, or national origin

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14
Q

Age Discrimination in Employment Act

A

outlaws discrimination against people older than 40 years

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15
Q

Equal Employment Opportunity

A

legally mandated nondiscrimination in employment on the basis of race, creed, sex, or national origin

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16
Q

affirmative action

A

intentionally seeking and hiring employees from groups that are underrepresented in the organization

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17
Q

affirmative action plan

A

written statement of how the organization intends to actively recruit, hire, and develop members of relevant protected classes

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18
Q

Americans With Disabilities Act

A

forbids discrimination on the basis of disabilities and requires employers to provide reasonable accommodations for disabled employees

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19
Q

Civil Rights Act of 1991

A

amended the original Civil Rights Act

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20
Q

Fair Labor Standards Act

A

sets a minimum wage and requires the payment of …

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21
Q

Employee Retirement Income Security Act (ERISA) of 1974

A

ensures the financial security of pension funds by regulating how they can be invested

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22
Q

Family and Medical Leave Act (FMLA) of 1993

A

requires employers to provide up to 12 weeks of unpaid leave for family and medical emergencies

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23
Q

National Labor Relations Act…….. (skipped over next two)

A

..

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24
Q

sexual harassment

A

making unwelcome sexual advances in the workplace

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25
quid pro quo harassment
form of sexual harassment in which sexual favors are requested in return for job-related benefits
26
hostile work environment
form of sexual harassment ...
27
employment of will
principle, increasingly modified by legislation and judicial decision, that organizations should be able to retain or dismiss employees at their discretion
28
Patriot Act
legislation that increased U.S. government's power to invesitgate and prosecute suspected terrorists
29
recruiting
process of attracting qualified persons to apply for jobs an organization is seeking to fill
30
internal and external recruiting
...
31
marketing
organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders
32
value
relative comparison of a product's benefits versus its costs; value=benefits/costs
33
utility
ability of a product to satisfy a human want or need (form, time, place, possession)
34
consumer goods
physical products purchased by customers for personal use
35
industrial goods
physical products purchased by companies to produce other products
36
services
...
37
relationship marketing
marketing strategy that emphasizes building lasting relationships with customers and suppliers
38
consumer relationship marketing (CRM)
organized methods that a firm uses to build better information connections with clients, so that stronger company-client relationships are developed
39
data warehousing
the collection, storage, and retrieval of data in electronic files
40
substitute product
product that is dissimilar from those of competitors, but that can fulfill the same need
41
brand competition
competitive marketing that appeals to consumer perceptions of benefits of products offered by particular companies
42
international competition
competitive marketing of domestic products against foreign products
43
marketing plan
detailed strategy for focusing marketing efforts on consumers' needs and wants
44
marketing objectives
the things marketing intends to accomplish in its marketing plan
45
marketing manager
manager who plans and implements the marketing activities that result in the transfer of products from producer to consumer
46
human resource management (HRM)
the set of organizational activities directed at attracting, developing, and maintaining an effective workforce
47
product mix
the group of products that a firm makes available for sale
48
product line
group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways
49
speed to market
strategy of introducing new products to respond quickly to customer or market changes
50
service ideas
includes defining the service value package, identifying the tangible and intangible features that characterize the service, and stating service specifications
51
service process design
1. Process selection 2. Worker requirements 3. Facility requirements
52
product life cycle (PLC)
series of stages in a product's commercial life
53
stages in the PLC
introduction growth maturity decline
54
product extension
marketing an existing product globally
55
product adaptation
modifying an existing product for greater appeal in different countries
56
reintroduction
reviving obsolete or older products for new markets
57
branding
process of using symbols to communicate the qualities of a product made by a particular producer
58
brand awareness
extent to which a brand name comes to mind when a consumer considers a particular product category
59
product placement
promotional tactic for brand exposure in which characters in television, film, music, magazines, or video games use a real product with its brand visible to viewers
60
national brands
brand-name product produced by, widely distributed by, and carrying the name of a manufacturer
61
licensed brands
brand-name product for whose name the seller has purchased the right from an organization or individual
62
private brand (or private label)
brand-name product that a wholesaler or retailer has commissioned from a manufacturer
63
packaging
physical container in which a product is sold, advertised, or protected
64
pricing
process of determining what a company will receive in exchange for its products
65
market share
company's percentage of the total industry
66
markup
amount added to an item's purchase cost to sell it at a profit
67
variable/fixed cost
cost that changes/remains stagnant with the quantity of a product produced and sold
68
price skimming
setting an initially high price to cover new product costs to generate a profit
69
penetration pricing
setting an initially low price to establish a new product in the market
70
direct-response retailing
firms interact with customers to tell them about products and geqt orders
71
mail order
non-store retailing where people see a catalog and mail in
72
telemarketing
telephone is uses to sell to consumers
73
direct selling
door-to-door sales
74
online retailing
info about products on computers
75
video retailing
non-store retailing to consumers via TV
76
physical distribution
activities needed to move product from manufacturer to consumer
77
warehousing
storing goods
78
private warehouse
deals with one company
79
public warehouse
independently owned and operated warehouse that holds stuff from many firms
80
prospecting
step in the personal selling process where salespeople ID prospective customers
81
qualifying
step in personal selling process where salespeople determine if people can and will buy a product
82
closing
step in the personal selling process where salespeople ask potential customers to buy products
83
direct marketing
business-to-business type stuff
84
publicity
promotional tool in which information about a company, a product, or an event is transmitted by media to get attention
85
public relations
company-influenced info to build goodwill with public or deal with unfavorable events

Business 100 (9 decks)

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