This Girl Can

Question 1

Prodcution context

Answer 1

Developed by Sport England, funded by Lotto. Purpose to break down key barrier that stopped women from doing sport.

Question 2

Social cultural context

Answer 2

Massive gender gap in participation. 1.6million got involved as a result of campaign.

Question 3

Historical/political context

Answer 3

No commercial aspect to campaign - not aiming to make money

Question 4

Target audience

Answer 4

Females 24-40

Use of hashtag to appeal to modern audience

Question 5

Represntation

Answer 5

Challenging dominant ideology women can’t do sport. Counter-stereotype showing her enjoying sport without fear of judgement

Question 6

Messages and values

Answer 6

Women should not be judged for what they look like. Value is being happy and healthy no matter how you look. ‘This Girl Can’ suggest anyone can get active

Question 7

Techinical codes

Answer 7

Mid shot - focus on action
Slogan - large, centralin front of womaen = very important
Colour palette - bright and eye catching
Logos - at top very small = less important

Question 8

Visual codes

Answer 8

Costume - ordinary = anyone can do it
Hair/make up - messy = she doesn’t care
Body language - full movement = she is enjoying it
Facial expressions - eyes closed/ singing, happy
Colour - red = passion, text is white = stands out

Question 9

Written codes

Answer 9

Mantra - made up of two similes, turning a negative to a positive
Simile 1 - ‘Sweeting like a pig’ unlady like
Simile 2 - ‘Feeling like a fox’ sexy during exercise
Language - informal, simple but positive
Typography - bold, unusual font
#thisgirlcan - encourages involvemnt