Tide Flashcards
1
Q
Historical Context
A
- post WWII led to a consumer boom in the new development of technologies for the home
- vacuums, fridges, microwaves ect
2
Q
Who owns Tide
A
Protected and Gamble
3
Q
when was the advert launched
A
1946
4
Q
enigma code
A
- refers to a mystery within a text which clues are dropped
- these codes make audiences what to know more
- unanswered = frustration
- For example “What do women want.”
5
Q
action codes
A
- hints to a specific possible event
- get the viewers engaged in the narrative
- add suspense
- usage of the exclamation marks add suspense
6
Q
semantic code
A
- things that convey meaning
- connotations of images, words and words and what they suggest to the audience
- hearts around the housewife and ‘what a women wants’
7
Q
symbolic code
A
- about symbolism with the text
- superlative of ‘miracle’
8
Q
name all three main superlatives
A
Cleanest, Brightest, Whitest
