Tide Flashcards
(26 cards)
What is the lady further doing to the box of tide ?
Smiling and hugging the box of tide - symbolic hearts - barthes semiotic codes theory - loved tide and housework-historical context of 1950,s where the men went to work and the women stayed at home
What is happening with the ladies hair and what is she wearing ?
Hair up and headscarf- makeup done - appearance of the women matters - linking to Gauntlett idealistic her as a housewife - buying the product to then be as beutiful as she is
What are the style of the images ?
They are illistrated- common for 1950’s - created rather than real - easy to manipulate - unreal illustrated way implying escapism - as of post war not being appealing
Who are they misrepresenting within Tide ?
Women as loving housework- males owning companies - women thinking it is sexist in 1950’s - stuart halls reception theory oppositional viewpoint
How does bell hooks theory further have a link to this product ?
All women in the product are white - reflecting hooks as white women being idealised
Why have they made the use of a comic strip within this product ?
Comic strip - giving a fantasy feel to the advert - fun and lighthearted- no reality - get the women back to there domestic roles within the 1950’s
Who further is rosie the Riveter ?
Rosie the Riveter- intertextual reference to a propaganda poster - is a strong and empowering women - capable - encouraging the women to go back to workforce - buying tide would be patriotic and desirable
How could this advert further display a link towards van zoonen theory ?
Van Zoonen - ideas of gender are constructed through social and cultural contexts - uncommon for women to further be sexualise within the 1950’s
How does this product further link to z line reading ?
Enigma - z line reading - looking at main title- draws attention to rest of the product - intrigued to then look into more
What is the meaning of the curls and the headscarf ?
The curls and the headscarf further reflect the fashion within the 1950’s
Why is the image in the product further so large ?
The image is large - powerful - appealing to the post war women- wanting them to go back to there domestic lifes in war
What does “tide has got what women want” further suggest ?
“Tide has got what women want “ - women love housework- encourages them to leave there domestic lifes and then go to war
What does the hair up ready and the headscarf alos further suggest?
The hair up ready and the headscarf - they are further ready to take on the house tasks
How does the cartoon strip further appeal to audiences?
Hanging the men and the children’s clothes - target audience being married women with children
How can the washing machine with this product further link to audiences?
Washing machine - 1950’s boom of consumerism - disposable income - new tech - this then will attract the mainstream audiences
What is the hyperbole that Is further being made the use of within this product ?
Hyperbole - tide is magical and great - ‘miracle’ ‘trust’ ‘like no other’
What does ‘guaranteed by good housekeeping’ further suggest ?
‘Guranteed by good housekeeping’ - magazine - suggesting that the product is further very reliable and good quality
How does Rosie the riverter further engage the audiences(intertextual reference)?
Engages 1940’s audiences - remembered the advert and it may have seemed as being further familiar
What ethnicities does this product further engage ?
White American and British women - immigration only just started within 1950s - ‘tide goes into American homes’- mentions America
What age do you think that this product would further be considered as targeting ?
18-40 married with children - staying at home and who aspire to have the perfect lifestyle- difficulty telling the age due to the illustrations
What gender do you think that this product may further be targeting ?
Women- beautifully illustrated women - full face of makeup - repitiopn of ‘women’ - making the use of the word ‘you’ - direct adress - female specific words for there target audience
What may the oppositional viewing of this product may further be?
The product being considered as being sexist - this is a feminist idea
What happens to the audience when they have been exposed to loads of different adverts ?
Exposed to lot’s of different adverts - ‘cultivate’ over time - cleanest wash repition and what the women want - the affect the advert has on audiences may have then further ended up ‘cultivating’ over time
