Timberland || Job Description Questions

Question 1

What is your relationship to purpose-driven brands?

Answer 1

-

Question 2

What is your relationship to nature - from enjoying to protecting it?

Answer 2

-

Question 3

Speak to what your vision of a consumer led brand is.

Answer 3

-

Question 4

What is your experience working with cross-functional teams?

Answer 4

-

Question 5

What is your view on Phygital Retail Marketing? // Director

Answer 5

-

Question 6

What is your view on Digital Brand?

Answer 6

-

Question 7

Speak to your digital strategy experience.

Answer 7

-

Question 8

Speak to your content strategy experience.

Answer 8

-

Question 9

Speak to your calendar building experience.

Answer 9

-

Question 10

Speak to your experience building 360 digital plans.

Answer 10

-

Question 11

Speak to your experience building 360 digital concepts.

Answer 11

-

Question 12

Speak to your experience building 360 digital consumer journeys.

Answer 12

-

Question 13

How do you inspire consumers? - Activists.

Answer 13

-

Question 14

How do you create an elevated brand?

Answer 14

-

Question 15

Describe your experience launching products seasonally.

Answer 15

-

Question 16

Describe your POV on digital content and distribution strategies.

Answer 16

-

Question 17

What is your POV on building community online?

Answer 17

-

Question 18

To go off of community, speak to a central social strategy and planning experience.

Answer 18

-

Question 19

How would you build community and social strategy with Timberland.com at the center.

Answer 19

-

Question 20

Speak to your experience working with insights, data and analytics teams.

Answer 20

-

Question 21

Speak to your experience leading a trans media storytelling offense.

Answer 21

-

Question 22

Speak to your experience leading a personalized storytelling offense.

Answer 22

-

Question 23

Speak to your experience in media optimization.

Answer 23

-

Question 24

Speak to your experience working with creative teams.

Answer 24

-

Question 25

Speak to the most innovative concept you've created.

Answer 25

-

Question 26

Speak to the most inspiring content you created.

Answer 26

-

Question 27

Speak to the partners you've worked with.

Answer 27

-

Question 28

Speak to the partners you think Timberland would benefit from.

Answer 28

-

Question 29

Speak to your vision of digital first marketing in Physical Retail.

Answer 29

-

Question 30

Speak to how you see regions and cities contributing to the global POV. ie: center of excellence, partnerships with social teams, etc;

Answer 30

-

Question 31

Speak to your thoughts on this vision: Our ambition is a consumer led, digital led, direct to consumer first approach with Timberland.com and membership will be at the center of our eco-system.

Answer 31

-

Question 32

-You will be in charge of transforming our retail marketing approach to a Timberland.com and DTC first approach. What are your strategic thoughts on this?

Answer 32

-

Question 33

Our ambition is to drive a seamless consumer journey between social platforms, Timberland.com, our vast global retail store network and our wholesale partners. What are your strategic thoughts on this?

Answer 33

-

Question 34

You will be managing and coaching our digital brand and phygital retail marketing teams and working together with the cross-functional marketing teams as well as other business key functions such as digital commerce, product, merch and design. How do you see this working?

Answer 34

-

Question 35

What cross-functional marketing teams have you worked with?

Answer 35

-

Question 36

You've worked across many marketing functions - how are you valuable?

Answer 36

GM of Marketing; Digital first mindset.

Question 37

Describe how you are creative and digitally minded.

Answer 37

-

Question 38

What sets you apart?

Answer 38

-

Question 39

Describe a time you were a self-starter.

Answer 39

-

Question 40

How do you stay organized?

Answer 40

-

Question 41

Describe your consumer culture experience.

Answer 41

-

Question 42

Speak to your previous digital marketing and community management experiences.

Answer 42

-

Question 43

Describe a best in class digital consumer experience you led.

Answer 43

-

Question 44

Describe a best in class product launch you led.

Answer 44

-

Question 45

Describe a best in class member services moment you led.

Answer 45

-

Question 46

How many years of marketing experience do you have?

Answer 46

-

Question 47

How many years of people leadership skills do you have?

Answer 47

-

Question 48

Speak to your experience in consumer driven digital retail

Answer 48

-

Question 49

Speak to your experience leading virtual teams.

Answer 49

-

Question 50

Speak to your experience in managing a diverse and creative group of individuals and leading change based on purpose and values.

Answer 50

-

Question 51

Speak to what you've taken out of Nike Manager Excellence Program.

Answer 51

-

Question 52

Speak to what you've taken from the Google Mindfulness for Leaders Program.

Answer 52

-

Question 53

Speak to what you've taken out of Lightyear Leadership 1 and 2.

Answer 53

-

Question 54

Speak to 3 different cases of | your demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.

Answer 54

-

Question 55

Prove that you are a strategic leader with the proven ability to recruit, retain, motivate and develop team.

Answer 55

-