Top Strategies to Help You Tackle UX Design Projects Flashcards
(31 cards)
Design Thinking
An iterative process focused on developing better solutions to design problems
An iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.
Design Thinking revolves around a deep interest in developing an understanding of the
people for whom we’re designing the products or services
Design Thinking helps us observe and develop _____ with the target user
empathy
Design Thinking involves ongoing ________: sketching, prototyping, testing, and trying out concepts and ideas.
experimentation
What are the five phases of Design Thinking?
- Empathize- with your users
- Define - your users’ needs, their problem, and your insights
- Ideate - by challenging assumptions and creating ideas for innovative solutions
- Prototype - to start creating solutions
- Test -solutions
Humans naturally develop patterns of thinking modeled on
repetitive activities and commonly accessed knowledge
Schemas
Organized sets of information and relationships between things, action and thoughts. that are stimulated and initiated in the human mind when we encounter some environmental stimuli.
Why do schemas prevent us from seeing a problem in a way that will enable a new problem solving strategy?
It is because it’s stimulated automatically, this can obstruct a more fitting impression of the situation.
Design Thinking is an _____ and ___-_____ process.
iterative and non-linear
Design Thinking is a problem-solving approach specific to _____.
Design
What is the correct sequence of activities in the design thinking process?
Multiple iterations of Empathise, Define, Ideate, Prototype, Test
Activity-centered design
Concerned with identifying the tasks users perform with a product.
Activity-centered design approach is based on the assumption that
This approach is based on the assumption that design should focus on the user’s tasks and try to make them as simple as possible.
the activities users are to perform with a product determine the overall user experience.
Activity-centered Design encourages the designer to generate products according to the
user’s tasks and how they will go about satisfying their aims and objectives, rather than attempting to accommodate the user.
In essence, activity-centred design assumes the user will learn to adapt if the product is designed according to the intended activities and tasks.
Every activity can be seen as a series of
tasks, or sub-tasks, which are comprised of one action or more, and every one of these actions has one or more operations.
Activity Theory
A descriptive meta-theory that attempts to explain human behaviour in terms of an individual’s environment and the social reality they operate within.
What are the pros to Activity-centered design?
+ve When a product allows the user to carry out a number of complex activities, it is important to investigate exactly how the user might tackle such problems in their natural environment. Focusing on the component stages of such activities and asking a sample of users what they might expect, want or need at each of these stages crystallises exactly what is necessary and what you might provide in your product.
+ve Actions can be made more efficient. For example, users may have developed methods of interacting with a system to complete an action with multiple clicks; with activity-centred design the new system could provide the user with a simple, one-click method, which allows them to be more efficient.
+ve The flow from task to task can be improved. Users rarely use a product to carry out one action in isolation; instead they are constantly shifting from one task to another. An activity-centred design approach can help the designer establish which tasks are often performed consecutively and identify means of easing the transition from task to task.
What are the cons to Activity-centered design?
- ve Does not offer a global approach to user experience. By which we mean, focussing on specific activities diverts attention away from the overall user experience. A product may provide the user with a quick and efficient way to achieve a number of their goals, but this approach does not guarantee a pleasurable, effective or consistent experience. Therefore, a solely activity-centred design approach is not recommended for large-scale projects with many different factors contributing to the usability of the product and the user experience.
- ve By focussing on the user’s activities you may miss useful insights. For example, this approach tends to assume users are unskilled or lack experience, with the aim of simplifying the design. However, many users are skilled and experienced, and they may have developed effective strategies with alternative designs.
Activity- centered design focuses on
Specific tasks, not the overall experience.
Is solely using the activity-centered design approach a recommended approach for a truly global view of the user experience?
NO because it only focuses on the user’s specific tasks
Who created the method Design Sprint?
Design Sprint uses the process
Design Thinking
Design Sprint has 5 phases each phases can take up to
1 day or 8hrs
What are the 5 phases of Google’s Design Sprint?
- Understand
- Sketch
- Decide
- Prototype
- Validate
