Topic 1 Flashcards
(23 cards)
Joe would love to travel to china . What is this an example of ?
An aspiration
An example of a ‘want’ for a toddler opposed to a need is ?
attention
wants are :
nice to have
True or false : needs do not change over the life cycle
false
External factors that can influence the things that you want include
advertising
promotion is marketing that is :
payed for
celebs are made to make adverts because :
Other people want to be like them
True or false : values are more specific than beliefs
False
Pr is that part of marketing that is :
implicit
Who are peers ?
people who are like us in many respects
Is home ownership the culture in all countries?
No
An example of an expectation led event would be if people expected share prices to fall:
they are likley to fall
What is sorting your money on what is most important called ?
prioritising
Capital
the money or assets owned by an individual or a business
consumer credit
term used for borrowing
culture
society’s set set norms and behaviours across social groups
Distribution channel
The way information is transferred to its intended recipient
Ethical investing
when someone chooses to save in a way that means the money will be used for what they believe is a good cause
Hire purchase
a type of secured consumer credit to finance items such as cars
investments
money paid into financial products in aim that the value of the product will grow over time
life assurance
a type of insurance policy that pays out a sum of money if the insured person died
Marketing
advertising , selling and delivering products to customers
secured loan
a loan secured again an asset such as a house
