Topic 1: Data Collection Flashcards

1
Q

Define the word CENSUS

A

When every member of a population is included

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2
Q

Give THREE disadvantages of using a census

A
  • Time consuming and expensive
  • Can not be used when testing involves destruction
  • Large volume of data to process
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3
Q

Define the word POPULATION

A

The whole set of items that are of interest

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4
Q

Define the word SAMPLE

A

Small subset of the population intended to represent a population

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5
Q

Give TWO disadvantages of using a sample

A
  • Data may not be accurate

- Data may not be large enough to represent small sub-groups

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6
Q

Give ONE advantage of using a census

A
  • It should give completely accurate results
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7
Q

Give THREE advantages of using a census

A
  • Cheap
  • Quick
  • Less data to process compared to using a census
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8
Q

Define the term SAMPLING FRAME

A

A list of sampling inits which may be the whole population or may represent a population as accurately as possible.

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9
Q

Define the term SAMPLING UNIT

A

Individual member of a population

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10
Q

State TWO reason why someone would use a RANDOM SAMPLING METHOD

A
  • Efforts to avoid bias (prevents sample from being representative of the population)
  • Equal chance of being choses
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11
Q

Define the term RANDOM SAMPLING

A

Simple random sample of size n is one where every sample size n has an equal chance of being selected

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12
Q

Give THREE advantages of using random sampling

A
  • Free of bias
  • Easy and cheap to implement for small populations and small samples
  • Each sampling unit has a known and equal chance of selection
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13
Q

Give TWO disadvantages of using a random sample

A
  • Sampling frame is needed

- Expensive, disruptive and time consuming if sample size is too large

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14
Q

How would LOTTERY sampling be conducted?

A

Members of simplify frame would be written out on tickets and placed into a ‘hat’. The required number of tickets would then be drawn out.

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15
Q

Define SYSTEMATIC SAMPLING

A

The required elements are chosen at regular intervals from an ordered list.

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16
Q

How would you carry out systematic sampling on a sample size of 20 being required form a population of 100.

A
  • You would take every FIFTH person (100/20=5).
  • The first person will be chosen at random e.g from a random number generator.
  • If the first person in number 2 in the list, the remaining sample would be persons, 7 , 12 , 17 , etc…
17
Q

Give TWO advantages of systematic sampling

A
  • Simple and quick to use

- Suitable for large samples and populations

18
Q

Define STRATIFIED SAMPLING

A

The population is divided into mutually exclusive strata (male and females for example) and a random sample is taken from each.

19
Q

Give the formula associated to stratified sampling

A

The number sampled in a stratum=( no. of stratum/no. of population ) x Overall sample size

20
Q

Give TWO advantages of stratified sampling

A
  • Sample accurately relates the population structure

- Guarantees proportional representation of groups within a population.

21
Q

Give TWO disadvantages of stratified sampling

A
  • Population must be clearly classified into distinct strata.
  • Selection within each stratum suffers from the same disadvantages as simple random sampling.
22
Q

Define the term OPPORTUNITY SAMPLING

A

It consists of taking the sample from people who are available at the time the study is carried out and two fits the criteria that you are looking for.

23
Q

Give TWO advantaged of opportunity sampling

A
  • Inexpensive

- Easy and quick to carry out

24
Q

Give Two disadvantages of opportunity sampling

A
  • Unlikely to give a representative sample

- Highly dependant on individual researcher

25
Q

Define the term QUOTA SAMPLING

A

An interviewer or researcher selects a sample that reflects the characterises of the whole population.

26
Q

Give FOUR advantages of quota sampling

A
  • Allows a small sample to still be representative of the population
  • No sample frame required
  • Quick, easy and inexpensive
  • Allows for easy comparison between different groups within the population
27
Q

Give THREE disadvantages of quota sampling

A
  • Non-random sampling can introduce bias
  • Population must be divided into groups which can be costly and inaccurate
  • Non-responses are not recorded as such