Topic 1 - Global Business Development and Globalisation Flashcards
(43 cards)
What is global business development?
Refers to the expansion of trade, investment, and business activities across international markets. Businesses pursue global expansion to increase profitability, enhance market share, and mitigate risks through diversification.
What are the 4 key drivers of global business development?
- Financial Growth Opportunities & Loss Minimisation
- Consumer Purchasing & Spending Patterns
- World Trade Organisation (WTO) Regulations & Sanctions
- Deregulation of the Financial Market
What is Financial Growth Opportunities & Loss Minimisation?
Refers to businesses seeking global expansion to increase revenue, minimize potential financial losses, and diversify operations to reduce dependence on a single market.
What are ways businesses benefit from global expansion through financial growth opportunities & loss minimisation?
- Access to New Markets
- Cost Reduction
- Market & Revenue Diversification
- Strengthening Supply Chain Resilience
- Hedging Against Currency Fluctuations
- Trade Agreements & Strategic Partnerships
What is access to new markets?
Expanding into new economies allows businesses to increase their customer base and revenue.
What are examples of businesses gaining access to new markets?
– Tesla opened a Gigafactory in Shanghai in 2019, reducing manufacturing costs and increasing accessibility to the growing Chinese EV market.
- Starbucks adapted its menu to include Indian flavours and opened stores in major cities, capitalising on the country’s emerging middle class.
What is cost reduction?
Businesses lower operational costs by offshoring and outsourcing production to countries with cheaper labour and raw materials.
What is an example of businesses having cost reductions?
Rip Curl outsources wetsuit production to Thailand and China to maintain high quality while reducing expenses.
What is market and revenue diversification?
Companies operating in multiple regions reduce reliance on a single economy and minimize risks of market saturation.
What is an example of businesses having market and revenue diversification?
McDonald’s operates in over 100 countries, modifying its menu and marketing strategies to appeal to local tastes, ensuring stable revenue streams globally.
What is hedging against currency fluctuations?
Businesses use financial instruments like currency hedging to protect against exchange rate volatility.
What are trade agreements and strategic partnerships?
Businesses leverage free trade agreements (FTAs) to lower tariffs and costs.
What is an example of businesses having trade agreements and strategic partnerships?
China-Australia Free Trade Agreement (ChAFTA), which has reduced tariffs on Australian exports like beef, wine, and dairy, boost trade and create new market opportunities for Australian businesses.
What is Consumer Purchasing and Spending Patterns?
Refers to how individuals spend their money based on factors such as economic development, technological advancements, and social trends.
What are case studies/examples relating to consumer purchasing and spending patterns?
- McDonald’s offers McSpaghetti in the Philippines and McPaneer in India to cater to local tastes.
- Netflix has customised content by producing local shows (e.g. Squid Game in Korea) to attract international audiences.
What are key global trends influencing consumer purchasing and spending patterns?
- Digital Transformation
- Sustainability and Ethical Consumerism
- Urbanisation and Middle Class Growth
What is digital transformation?
The rise of e-commerce and digital payment systems has revolutionized shopping habits.
Example: Alibaba’s Singles’ Day – China’s biggest online shopping festival generates billions in revenue within 24 hours.
What is sustainability and ethical consumerism?
Consumers demand eco-friendly and socially responsible products.
Example: Tesla’s rise in popularity – Tesla has capitalized on growing consumer demand for sustainable electric vehicles (EVs).
What is urbanisation and middle class growth?
Emerging markets with increasing middle-class populations drive demand for consumer goods.
Example: Unilever tailors’ products for emerging markets - Unilever sells small-sized packaging in India to cater to lower-income consumers while maintaining affordability.
What is the World Trade Organisation (WTO) Regulations & Sanctions?
The WTO governs international trade by reducing trade barriers, ensuring fair competition, and resolving disputes between member countries.
What are impacts of WTO Rules on businesses?
1) Reducing Trade Barriers – WTO agreements help businesses by lowering tariffs and improving market access.
Example: WTO’s General Agreement on Tariffs and Trade (GATT) reduced trade restrictions worldwide.
2) Ensuring Fair Competition – The WTO regulates subsidies and anti-dumping practices to prevent market distortion.
Example: The EU filed a complaint against China over unfair subsidies in solar panel production.
What are trade wars?
A trade war occurs when countries impose tariffs or other trade barriers on each other in response to economic disputes, leading to increased costs for businesses and consumers.
Example: The US-China trade war raised tariffs on electronics and agriculture, disrupting global supply chains.
What are trade sanctions?
Trade sanctions refer to restrictions imposed by one or more countries on another nation to influence its policies or economy.
Example: 2022 sanctions on Russia impacted oil, gas, and food markets worldwide.
What is Deregulation of the Financial Market?
Deregulation refers to the process of reducing or eliminating government controls over financial markets, making it easier for businesses and investors to operate across borders.