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Higher Business Management > topic 11 - market research > Flashcards

topic 11 - market research Flashcards

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Higher Business Management (29 decks)

topic 1 - role of business in society

topic 2 - types of organisations

topic 3 - objectives

topic 4 - growth

topic 5 - external factors

topic 6 - internal factors

topic 7 - stakeholders

topic 8 - structures

topic 9 - decision making

topic 10 - market research

topic 11 - market research

topic 12 - marketing mix: product

topic 13 - marketing mix: price

topic 14 - marketing mix: place

topic 15 - marketing mix: promotion

topic 16 - extended marketing mix

topic 17 - inventory management

topic 18 - methods of production

topic 19 - quality

topic 20 - ethical and environmental issues

topic 21 - workforce planning

topic 22 - training and development

topic 23 - motivation and leadership

topic 24 - employee relations

topic 25 - legislation

topic 26 - sources of finance

topic 27 - cash budgeting

topic 28 - financial statements

topic 29 - ratios

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