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Integrated Marketing Communication MKTG5501 > Topic 14: Measurement > Flashcards

Topic 14: Measurement Flashcards

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Integrated Marketing Communication MKTG5501 (10 decks)

Topic 4: Consumer Empowerment & Behaviour

Topic 3: Integration *

Topic 8: Media Strategy

Topic 5: Communication & Brand Engagement *

Topic 6: Consumer Insights & Strategy

Topic 9: Advertising

Topic 7: Creative Strategy

Topic 10: Public Relations & Publicity

Topic 11: Sales Promotion, Direct Marketing & Personal Selling

Topic 14: Measurement

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