Topic 2 Flashcards
(25 cards)
What the purposes of media products (5)
Advertise/promote - spread awareness/ make it look good
Entertain
Educate
Inform - give information
Influence - attempt to change someone’s opinion
How are products adapted to audiences (5)
Colour
Genre conventions
Language - tone , forming
Layout and positioning
Representation - how things are what they are portraying
Client requirements for a product (9)
Type - what is it and the conventions
Purpose - why
Audience - who
Client ethos - what message is to be spread
Content - what is in it
Genre - what type of product and how this forces design adaptations
Style - how they want it to look consider a house style
Theme - the way the client wants to get their message across
Timescales - when things need to be completed by
What is a commission client brief
A bigger company offers a smaller company a job
What is a tender client brief
A brief is put up for public offering and companies pitch their ideas , the best pitch is given the job
What is a formal client brief
A brief which is agreed officially , usually a contract style agreement made
What is an informal client brief
A brief is agreed without formal agreement , can be verbally
What is a meeting/discussion client brief
A brief which is agreed in a meeting or during a discussion between the product creator and the client
What is a negotiated client brief
The brief is discussed between the client and creator. The two parties agree on an adapted plan for the best version.
What is a written client brief
Almost contracted agreement between both parties involved
How do we segmentate demographics in media
Accessibility - how easy it is to use/read
Age
Ethnicity
Gender
Interests/lifestyle - what interests the audience has
Location - where the audience is based
Socioeconomic - how much disposable income the audience has
What are the types of research and give example a
Primary - carried out by the individual
Focus groups , surveys , interviews , questionnaires
Secondary - already exists
Books/journals , internet/social media , magazines , television
What are the two types of data and give pros and cons
Qualitative
Pros - more in depth
Cons - harder to analyse
Quantitative
Pros - easy and quick to analyse
Cons - less details so less valid responses
What are Media codes
Pieces of media which help you to understand the story , or help you to create meaning
What are technical media codes
Clues created by equipment based around technical aspects of production which helps to tell the audience the story
E.g close up on emotional state
What are symbolic media codes
Clues in a media product which tell the story without it really being explained
E.g actions like clenching a fist
How does animation create meaning
Style , themes
How does audio or dialogue create meaning
Music , silence , sound , effects , vocal intonation ( how lines are said)
Camera angles
Position of the camera
Low angle - below the subject and points up making the subject look big
High angle - above the subject and points down making the subject look small
Extra wide - shows a large amount of the scene usually to establish a position
Camera shots
The view from the angle ,what you can see and the proportion of the subject to the surroundings
Long shot - whole of the subject in frame - see their full body
Close up - only the face
Medium shot - subject from knees up
Extreme close up - smaller area in focus
Establishing shot - a wide shot that introduces a location or setting
Camera movements
The way the camera moves Tilt - up or down from a fixed position shows height
Pan - left or right from a static position
Tracking - camera moves with the subject
How do graphics convey meaning
Type of effects are specific to the audience
Simple , smooth - more professional
Rounded / more busy - bouncy so children
How does interactivity convey meaning
The amount an audience can engage with a product
More clickable usually younger audience
How does lighting convey meaning
Intensity
Position
