Topic 2-Influences On Business Flashcards

(125 cards)

1
Q

What is e commerce

A

Any form of business activity conducted
electronically

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2
Q

E commerce methods

A

• online advertising
• online auctions
• online bookings
• online purchases
• online shopping
• websites
• mobile apps
• electronic payments
• internet banking
• social networking
• contactless transactions

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3
Q

Explain the e commerce method:online advertising

A

Display ads can be used online and target a
specific area or .demographic.

Eg:They can also be linked to pages that users have
liked on Facebook e.g. Broadband providers, and
will display in the right hand side of their e-mail

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4
Q

Explain the e commerce method:online auctions

A

An online auction is a virtual market place
where customers can bid for products or
services.

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5
Q

Benefits of online auctions

A

This means that the business owner does not
need their own website, so they do not need
technical ICT skills
• The business also will not need a shop or sales
room, this will reduce the business costs

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6
Q

Explain the e commerce example:online bookings and example

A

Method of booking a service or product online so they know when and if they will get it,securing there place.

Eg:restaurant,vets

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7
Q

Benefits of online booking

A

To reach more customers

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8
Q

Explain the e commerce example:online purchases for businesses

A

A business can use the internet to buy goods
and services

Eg:cleaners,consumables like ink

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9
Q

Explain the e commerce example:online shopping

A

a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.

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10
Q

Benefits of online shopping

A

A business may be able to
increase sales by offering
an online shop to their
customers
– Means customers can buy
24/7
– Opens the business up to
international markets

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11
Q

Benefits of websites

A

Allows customer to browse before purchase,less workers needed-more profit,provides information to customers

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12
Q

Benefits of mobile apps

A

Loyalty scheme which can lead to customers coming more and bringing higher revenue

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13
Q

E-commerce example: electronic payments

A

Payments online

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14
Q

Benefits of electronic payments

A

Electronic payment lowers
costs for businesses
• The more payments they
can process electronically,
the less they spend on
paper and postage
• Offering electronic payment
can also help businesses
improve customer
retention.

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15
Q

Benefits of internet banking

A

Internet banking can help a
business with their cash
flow, by allowing them to
mange their money and
apply for overdrafts to cover

• Easy to send payment to
suppliers or pay staff

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16
Q

Benefits of social networking

A

Low-cost marketing and promotion
Direct communication with customers
Builds brand awareness and loyalty
Can reach a large, targeted audience quickly

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17
Q

Benefits of contactless transactions

A

With more and more
retailers accepting
contactless payments, even
for small amounts, tap and
pay purchases are easier
than ever before
• Customers can spend up to
£100 in each transaction*

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18
Q

Methods of digital communication

A

• Mobile phone call
• E-mail
• Text
• Video conference
• Social media
• Skype
• Blogs

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19
Q

Benefits and negatives of mobile phone calls

A

Benefits:immediate response,ideal when wanting to speak to someone
Negatives:no reception,no record of conversation,can be ignored

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20
Q

Benefits and negatives of emails

A

Benefits:free,convenient,record of sale,secure,quick
Negatives:spam,ignored,may be deleted by accident

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21
Q

Benefits and negatives of text

A

Benefits:Remind customers of things happening,easilt seen
Negatives:can be ignored,customers may forget to reply,sometimes texts do not arrive until late,customers can see it as intrustion

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22
Q

Benefits and negatives of video conferences

A

Benefits: Ideal for businesses separated over large distances,saves money,face to face agreement
Negatives:Complex,can feel awkward,May be middle of the night in some time zones

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23
Q

Benefits and negatives of social media in businesses

A

Benefits:Very flexible,can be ysed to talk to customers and employees,ideal to quickly respond to complaints,reach a lot of customers worldwide

Negatives:Lacks an authentic expression of feelings,managing account takes a long time,negative feedback is public for other customers to see

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24
Q

Benefits and negatives of blogs

A

Benefits:Can be used to engage with customers,excellent way to educate customers about the features and benefits of a product,can establish a businesses authority

Negatives-time consuming,can become a chore,negative feedback public

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25
Define economic climate
The general condition of the economy, the way that the resources and the production and consumption of goods in the UK are managed
26
Define interest rates
Interest rates are the cost of borrowing money or the reward for saving money
27
Changes to interest rates – state the effect on business
If interest rates rise then the cost of borrowing will rise and this will mean that the costs for a business may increase, this could lead to a fall in profits • A fall in interest rates means that the cost of paying loans will fall, which may lead to an increase in profits
28
Interest rates – impact on consumer spending
If consumers can borrow they can buy; clothes, cars, washing machines, houses, caravans, holidays, and just about everything else • If the cost of borrowing goes up then consumers decide to save instead of spend
29
Define unemployment
The number of people willing to work but out of work and seeking work
30
Define the Unemployment rate
% of the working population out of work • Current unemployment rate is 4.7*%
31
What is disposable income
When a worker receives their wages they will have to pay tax and national insurance • What is left is called their disposable income
32
What is discrentionary income
Now they have to pay all their bills, electric, gas, water, food and rent • What is left is called their discretionary income – they can use this for the cinema or a Big Mac..
33
What happens if unemployment rises
If unemployment rises people have no jobs • This means that they have low incomes • This also means that they have little disposable income • Lower disposable income means less spending on goods in the shops
34
How unemployment affects business
It weakens consumer buying as people have less money to spend in the high street if they are out of work. It encourages entrepreneurship • Many unemployed people start their own business instead of looking for jobs, they become self-employed
35
Inferior goods
As income rises >>>>demand will fall (we don’t buy so many poor quality goods when our income goes up)
36
Normal goods
– As income rises>>>>demand will rise – As income falls>>>>demand will fall
37
Luxury goods
As income rises>>>>demand will rise (we choose to buy holidays, cars and jewellery when we have more money)
38
What happens if consumer income rises
As consumer incomes rise so does demand for different goods and services
39
Define legislation
Legislation is the collective term for laws
40
Impact of legislation on business costs
A business will have to meet all of the consumer, employment and recruitment laws • This may mean additional costs Eg: Training staff
41
Impact of legislation on business training needs
Businesses will need to make sure that all their employees are trained and that the training is up-to-date.Making sure the business is legaly compliant
42
Impact of legislation on business recruitment
Race, sex, age or disability discrimination is illegal in UK business, so businesses must be careful to recruit within the equality law.Offering equal pay and promotion to all
43
Consequences of not following legislation
Consequences can include; include fines and even imprisonment
44
Recruitment process
The recruitment process involves; advertising, selecting, interviewing and hiring the staff needed for the business
45
What does the equality act 2010 do
The Equality Act 2010 legally protects people from discrimination in the workplace and in wider society.
46
Define national minimum wage
NATIONAL MINIMUM WAGE or NMW is the legal minimum that can be paid to workers in the UK.
47
What is the national living wage
Its the minimum pay for those over 25.It is higher then the national minimum wagw
48
Health and safety at work Act-What must an employer do
-Prevent accidents and cases of illness by managing the health and safety risks -Providing clear intructions and information and adequate training -Engage and consult with employees on day-to-day health and safety conditions Implement emergency procedures -Maintain safe and healthy working conditions, provide and maintain plant, equipment and machinery, and ensure safe storage / use of substances
49
Benefits for providing a safe working environment
Avoids a fine – Health and Safety is a legal responsibility of business Avoids expensive compensation claims from employees who have had accidents at work Avoids negative publicity Reduces absenteeism
50
Principles of employment law: health and safety
All workers have a right to work in places where risks to their health and safety are properly controlled.
51
Consumer law 2015
Goods must be as described,fit for purpose,satisfactory quality
52
Goods must be as described
The goods supplied must match any description given to you, or any models or samples shown to you at the time of purchase.
53
Fit for purpose
A product must do what it is designed for and meet customer expectations.
54
Satisfactory quality
Goods shouldn't be faulty or damaged when you receive them.
55
Principles of consumer law: quality
If something’s gone wrong with an item a customer has bought, they may be entitled to a refund, repair or replacement
56
Consumers have legal rights if the item bought is:
1.broken or damaged 2. unusable 3. not what was advertised or doesn’t match the seller’s description
57
Consumers won’t have any legal rights if:
The item was damaged by wear and tear, an accident or misuse 2. The consumer knew about the fault before they bought the item 3. The consumer has just changed their mind
58
Define the trade descriptions act
a law designed to prevent companies from presenting their goods or services in a dishonest or misleading way
59
Consequence of breaking trade descriptions act
Traders could get an unlimited fine or 2 years in prison
60
What does the trade descriptions act actually do?
This prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on
61
Examples of trade description acts
Italian shoes made in the uk,set of 4 mugs only containing 3,marios saying hes english when hes from cyprus
62
Define a market
A Market is a voluntary meeting of buyers and sellers who trade or exchange goods or services.
63
Define dynamic markets
A dynamic market is a market where supply and/or demand factors are constantly changing
64
Examples of dynamic markets
• Designer clothes • Laptops • Mobile Phones
65
Goods markets (or product markets)
For final goods and services or outputs. Things ready to sell
66
Factor markets
For factors of production like inputs in manufacturing. Raw materials
67
Labour markets
People and jobs
68
Define competition
This is the rivalry between businesses to gain sales from customers
69
Define a competitive market
A competitive market is where a large number of sellers are selling to large number of customers
70
Impact of competition on business
– Have lower sales as there are lots of alternatives – Have less profits unless the business reduces costs and possibly quality – Find it harder to get customers, they may need to heavily promote and advertise
71
How a business can become more competitive
Provide better quality goods than the competition • Provide a better service than the competition • Offer a unique product • Offer better value for money
72
Definition of a business risk
Business risk is the possibility a company will have lower than anticipated profits or experience a loss rather than making a profit.
73
Risks of a business
Patent issues • Cyber attacks • Recession, or economic problems • Change in tastes and trends • Employment laws and regulations • Poor reputation • Risk from competition • Financial risks • Political problems and instability Risk of not managing cash flow • Staff training and safety • Weather and other unforeseen factors, natural disasters • Operational risks – break down of equipment • Staff – reliability • Lack of security • Commercial risks, failure of suppliers to supply and customers to pay
74
Cyber attacks
A business which has a cyber attack may suffer; loss of data, money, reputation and customers may lose confidence in the business
75
Recession and economic problems
In a recession or times of economic problems, customers tend to save rather than spend on non-essential items. • This can slow down sales
76
Change in tastes and trends
Consumer tastes change over time which means that a business is at risk if they don’t keep up with current trends
77
Employment laws and regulations
All businesses in the UK must obey the employment laws • For example they must pay the minimum wage or above, if they don’t they are breaking the law
78
Poor reputation
If a business provides poor customer service, or suffers a problem, then it may have a poor reputation • This can lead to loss of sales, loss of revenue and loss of profitability
79
Financial risks to the owner
Running a business can be a financial risk for the owner • The owner may put their own cash and other assets (e.g. a van) into a business • If the business does not do well then the owner could lose their money, which is why many businesses become ltd to protect the owner
80
What is cash flow
Cash flow is the flow of money in and out of a business, many businesses fail because of poor cash flow (or lack of cash)
81
Staff training and safety
If the staff are not trained properly and they have an accident they can sue the business and the owners can either go to jail or pay a big fine
82
Weather and other unforeseen factors, natural disasters
A disaster can strike any organisation, large or small. It can arrive in the shape of storm, flood, fire, earthquake and even a tsunami.Can cause a business to close for a long time
83
Operational risks – break down of equipment
When machines break down there is the cost to fix the machine plus the cost of lost production time
84
Staff – reliability
Without reliable staff a business will not be able to offer the right level of customer service
85
Commercial risks, failure of suppliers to supply and customers to pay
If a supplier fails to supply goods or services to a business, this could be critical causing customers to shop elshewhere If customers do not pay on time, then this may cause cash flow problems for the business who will need to pay their suppliers
86
State reasons why businesses fail
Too much competition,tax system,rising energy costs,cash flow issues,lack of bank lending
87
Define uncertainty
Uncertainty is when businesses are unable to predict external shocks or future events
88
Define globalisation
The process by which businesses start operating on an international scale
89
Define multinationals
A multinational is a business which trades in more than one country, often shortened to MNC
90
Benefits for UK business of globalisation
1. Wider markets 2. Economies of scale 3. Labour migration 4. Specialisation 5. Multiplier effect
91
Define wider markets
Trading on a global level (rather than just the UK) means access to more customers, and opportunities to trade in bigger markets:
92
Benefits for UK business of globalisation-Economies of scale
A UK business which is trading on a global scale can gain economies of scale, and get lower average unit costs
93
Benefits for UK business of globalisation-Labour
Labour migration into the UK now means a fresh pool of applicants willing to carry out jobs in manufacturing, hospitality, NHS and construction
94
Benefits for UK business of globalisation-Specialisation
Globalisation can mean that some economies start to specialise at what they are good at • This makes the country very efficient at producing those goods, they can be better quality and more innovative than other countries, which gives them competitive advantage
95
Multiplier effect
This means all the factory workers now have an income which they can spend in the local area; on restaurants, in shops, in garden centres. This is called the multiplier effect.
96
Drawbacks for UK business of globalisation
Foreign competition 2. Loss of UK staff 3. Threat to service industries 4. Diseconomies of scale
97
Effects of Foreign competition
Competing in a global market can mean that UK businesses will have to compete against foreign imports
98
Loss of UK staff
Globalisation and migration means that UK staff can be poached by overseas companies
99
Threat to UK service industries
Globalisation puts pressure on UK businesses to cut costs and outsource as much as possible to low labour cost countries e.g. Indian call centres
100
Diseconomies of scale
As UK businesses trade in these larger global markets they will grow and expand accordingly • As they grow they will start to encounter problems; co-ordination, communication and motivation • This can lead to higher than average unit costs
101
Define an export
An export is a product that the UK sells to overseas markets
102
Examples of exports
Pearls, gems, precious metals and coins • Machinery • Vehicles • Pharmaceutical products
103
Define international trade
International trade is the exchange of goods and services between different countries
104
Define import
An import is a product made overseas and brought into the UK
105
Define exchange rates
The exchange rate is the price of one currency
106
Impact of exchange rates on profit
If the pound is strong against other currencies then it becomes more expensive for countries to buy uk goods. Also,If the pound is strong against other currencies then it becomes cheaper to import goods from abroad
107
Define noise pollution
Disturbing or excessive noise that may harm the activity or balance of human or animal life
108
Where is noise pollution from
The source of most outside noise is mainly caused by business operations and transport
109
Define air pollution
Air pollution is when harmful gases, dust, or chemicals enter the air, making it unsafe to breathe and damaging the environment.
110
Benefits of behaving ethically
Higher revenue Improved brand/business awareness and recognition Increased employee motivation and staff retention
111
Drawbacks of behaving ethically
Higher costs Danger of building false expectations amongst consumers Bad publicity if business is found to be acting unethically
112
What are fair trade products
Products which are bought that ensure fair wages and good working conditions for farmers and workers.
113
What are the environmental considerations of a business?
Impact on traffic congestion Recycling Disposing of waste Noise and air pollution
114
Sourcing for business
Businesses should seek to source ethical products in a responsible and sustainable way
115
Define global warming
The increase in esrths average surface temperature due to risking levels of greenhouse gases
116
Define social responsibility
An approach to managing businesses in which the interests of all groups in society are taken into account when making decisions
117
Name one way a business can ensure ethical supply chains.
By only sourcing materials from suppliers who follow fair trade and fair labour practices
118
How can paying fair wages benefit a business?
It can increase employee motivation, reduce turnover, and improve productivity.
119
Define ethics
Moral principles which are right or wrong
120
Affects of breaking cosumer law
Can be faced with the cost and incovenience of having to refund the customer,bad reputation,can go to court
121
What are emails used for
Quick way in communicating with stakeholders,either on a personal level to respond to costumer querys,or on a bigger scale to employees
122
Use of apps
To communicate with customers and provide information about the business.They can also be used to sell products and promote special offers
123
Live chats and there use
Instant messaging service.To speak to employees from different locations or customers can use them to speak to customer service.
124
What is social networking
Social networking is using online platforms like Instagram, Facebook, or X (Twitter) to connect with customers.
125
Risks of not managing cash flow
Can’t pay bills or wages on time 2) May need to take on expensive emergency loans 3) Risk of business failure or insolvency 4) Damaged reputation with suppliers and employees