Topic 2-Influences On Business Flashcards
(125 cards)
What is e commerce
Any form of business activity conducted
electronically
E commerce methods
• online advertising
• online auctions
• online bookings
• online purchases
• online shopping
• websites
• mobile apps
• electronic payments
• internet banking
• social networking
• contactless transactions
Explain the e commerce method:online advertising
Display ads can be used online and target a
specific area or .demographic.
Eg:They can also be linked to pages that users have
liked on Facebook e.g. Broadband providers, and
will display in the right hand side of their e-mail
Explain the e commerce method:online auctions
An online auction is a virtual market place
where customers can bid for products or
services.
Benefits of online auctions
This means that the business owner does not
need their own website, so they do not need
technical ICT skills
• The business also will not need a shop or sales
room, this will reduce the business costs
Explain the e commerce example:online bookings and example
Method of booking a service or product online so they know when and if they will get it,securing there place.
Eg:restaurant,vets
Benefits of online booking
To reach more customers
Explain the e commerce example:online purchases for businesses
A business can use the internet to buy goods
and services
Eg:cleaners,consumables like ink
Explain the e commerce example:online shopping
a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.
Benefits of online shopping
A business may be able to
increase sales by offering
an online shop to their
customers
– Means customers can buy
24/7
– Opens the business up to
international markets
Benefits of websites
Allows customer to browse before purchase,less workers needed-more profit,provides information to customers
Benefits of mobile apps
Loyalty scheme which can lead to customers coming more and bringing higher revenue
E-commerce example: electronic payments
Payments online
Benefits of electronic payments
Electronic payment lowers
costs for businesses
• The more payments they
can process electronically,
the less they spend on
paper and postage
• Offering electronic payment
can also help businesses
improve customer
retention.
Benefits of internet banking
Internet banking can help a
business with their cash
flow, by allowing them to
mange their money and
apply for overdrafts to cover
• Easy to send payment to
suppliers or pay staff
Benefits of social networking
Low-cost marketing and promotion
Direct communication with customers
Builds brand awareness and loyalty
Can reach a large, targeted audience quickly
Benefits of contactless transactions
With more and more
retailers accepting
contactless payments, even
for small amounts, tap and
pay purchases are easier
than ever before
• Customers can spend up to
£100 in each transaction*
Methods of digital communication
• Mobile phone call
• E-mail
• Text
• Video conference
• Social media
• Skype
• Blogs
Benefits and negatives of mobile phone calls
Benefits:immediate response,ideal when wanting to speak to someone
Negatives:no reception,no record of conversation,can be ignored
Benefits and negatives of emails
Benefits:free,convenient,record of sale,secure,quick
Negatives:spam,ignored,may be deleted by accident
Benefits and negatives of text
Benefits:Remind customers of things happening,easilt seen
Negatives:can be ignored,customers may forget to reply,sometimes texts do not arrive until late,customers can see it as intrustion
Benefits and negatives of video conferences
Benefits: Ideal for businesses separated over large distances,saves money,face to face agreement
Negatives:Complex,can feel awkward,May be middle of the night in some time zones
Benefits and negatives of social media in businesses
Benefits:Very flexible,can be ysed to talk to customers and employees,ideal to quickly respond to complaints,reach a lot of customers worldwide
Negatives:Lacks an authentic expression of feelings,managing account takes a long time,negative feedback is public for other customers to see
Benefits and negatives of blogs
Benefits:Can be used to engage with customers,excellent way to educate customers about the features and benefits of a product,can establish a businesses authority
Negatives-time consuming,can become a chore,negative feedback public