Topic 2.1 Flashcards

(39 cards)

1
Q

Why do firms want to grow?

A
  • Market power motive: higher marketshare -> dominance -> pricing power
  • Cost motive: economies of scale can decrease costs helping to increase profit margins
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2
Q

Organic / internal growth

A

When a business expands on its own operations

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3
Q

Ways of organic growth

A
  • Research and development: new and old products
  • Entering new markets
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4
Q

Organic growth advantages

A
  • Financed through internal funds -> no debt
  • Existing strengths -> maintains culture
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5
Q

Organic growth disadvantages

A
  • Slow growth -> takes longer time to return a return on investment
  • Hard to build market share -> new market will have a leader
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6
Q

Inorganic / external growth

A

When a business merges with or takes over another business

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7
Q

Ways of inorganic growth

A
  • Merger -> 2 businesses join together
  • Takeover -> when one business buys the majority shares in another smaller business
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8
Q

Inorganic growth advantages

A
  • Increased market share -> reduce competition, become dominant, set prices
  • Economies of scales -> buy in bulk -> lower cost, higher profit
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9
Q

Inorganic growth disadvantages

A
  • Clash of cultures ->businesses operate differently, demotivates staff, lower customer satisfaction
  • Communication problems -> business gets bigger, too many employees, harder to control
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10
Q

Types of integration

A

Horizontal - merges with firm in same industry and at same stage of production

Forward vertical - merges with firm in same industry but at later stage of production

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11
Q

Types of integration

A

Backward vertical - merges with firm in sam industry but at earlier stage of production

Conglomerate - merges with a firm in an unrelates industry

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12
Q

Public limited company (PLC) advantages

A
  • Limited liability -> owners cannot get sued, increase in demand for shares, increase the value of share price = more capital
  • Stock market floatation -> able to raise capital easier without risk of debt
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13
Q

Sources of finance: internal

A
  • Retained profit
    PRO: no interest or debt
    CON: once the money is gone, it is not available for future problems
  • Selling assets
    PRO: no longer have to pay for maintenance
    CON: might need the asset in the future
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14
Q

Sources of finance: external

A
  • Loan capital
    PRO: smaller regular repayments are made over time
    CON: banks may also ask for collateral
  • Share capital
    PRO: does not have to be paid and no interest
    CON: dividends will need to be paid
  • Stock market
    PRO: the business can also gain recognition
    CON: losing control
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15
Q

Changes in aims and objectives:
As a business evolves

A
  • Focus on survival or growth
  • Enter or exit new market
  • Change the size of workforce and product range
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16
Q

Changes in aims and objectives:
Internal reasons

A
  • Factors the business can control e.g. business performance, change in management
17
Q

Changes in aims and objectives:
External reasons

A
  • Market conditions
  • Technology
  • Legislation
18
Q

Common business objectives

A
  • Survival
  • Increasing market share
  • Profit maximisation
  • Cost efficiency
19
Q

Globalisation

A

Businesses start operating on an international scale

20
Q

Import

A

A product made overseas and brought into the UK

Products are imported because they cannot easily be manufactured or are cheaper overseas

21
Q

Export

A

A product the UK sells to overseas markets

22
Q

Offshoring

A

The relocation of business activities from the home country to an international one

23
Q

Why offshoring?

A
  • Cheaper labour
  • Better technology
  • More lenient legislation
24
Q

Multinational

A

A business that operates in multiple countries

25
Multinational advantages
- New market opportunities - Access to tech and resources
26
Multinational disadvantages
- Threat from foreign competition - Challenge adapting products
27
International trade
The flow of goods & services between countries
28
Tariff
A tax placed on an import to increase it's prices and decreases it's demand PRO: protects local businesses, revenue for the government CON: may start trade war (other countries may impose tariffs)
29
Trade bloc
A group of countries who make a trade agreement not to place tariffs on imports between member countries PRO: creates good relationship with other countries in the bloc CON: can only be part of one bloc
30
Exchange rate
The value of one currency in terms of another
31
Glocalisation
Changing products in order to adapt to other countries' cultural differences, tastes and legal requirements
32
To compete on a global scale...
Businesses can use the internet and e-commerce - open 24/7 - cheaper than physical store - access to wider customer base
33
Changing the marketing mix to compete on a global scale
Product: adapt to suit locals Place: reliable transportation method Price: adjusted to foreign wage rates Promotion: right promo to encourage sales
34
Ethics
The understanding of morals (hight and wrong)
35
Trade - off
Compromise between ethics and profit
36
Ethical trading
Advantages: - Better reputation -> more sales - Improved employee motivation Disadvantages: - Higher costs - Potential for inaccurate claims
37
Pressure group
Organisations who try to influence/ inform consumers about unethical activities a business may partake in
38
Impact of pressure groups on marketing mix
Product: use sustainable resources Price: increase the price paid to small suppliers Promotion: provide accurate information Place: use sustainable methods for distribution
39
How to reduce environmental impacts:
- Biodegradable packaging - Use renewable energy sources