TOPIC 3

Question 1

Innovation

Answer 1

• introduction of new or improved goods
• can be measured
• follows creativity
• related to implementation

Question 2

Creativity

Answer 2

• use of original ideas to create something
• related to imagination
• cannot be measured
• precedes innovation

Question 3

Characteristics of creative personality

Answer 3

• intense involvement in work
• optimistic attitude
• openness to experience and personal flexibility
• courage to take risks
• tolerance for ambiguity
• self-esteem and self-concept
• persistence
• independence of thought
• wide range of interests