Topic 3 Flashcards
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
What is the purpose of a SWOT analysis?
To find the best match between environmental trends and internal capabilities
Define a strength in the context of SWOT analysis.
A resource or capacity the organization can use effectively to achieve its objectives
Define a weakness in the context of SWOT analysis.
A limitation, fault, or defect in the organization that will keep it from achieving its objectives
What type of environment does a weakness relate to in SWOT analysis?
Internal Environment
What type of environment do opportunities and threats relate to in SWOT analysis?
External Environment
Fill in the blank: A _______ is a limitation, fault, or defect in the organization.
weakness
Fill in the blank: A _______ is a resource or capacity the organization can use effectively.
strength
True or False: Opportunities are part of the internal environment in SWOT analysis.
False
True or False: Threats are external factors that can impact an organization.
True