Topic 4

Question 1

What is mass media

Answer 1

A range of sourced, including television and radio, newspapers and journals, websites, blogs and social media.

Question 2

What is an advantage to using a range of sources to gather information

Answer 2

Gather various perspectives on a story and so form a balanced opinion.

Question 3

What is the taking a limited approach

Answer 3

Represents a risk because the in which difference news sources treat the same issue can be very different.

Question 4

Why is bias usually found in reporting

Answer 4

Each organisation will put forward oren own subjective point of view.

Question 5

Characteristics of financial press?

Answer 5

• aimed at financially literate and industry practitioners
• factual and technical
• reports current facts
• looks at the situation as a whole rather than how it might affect the individual.

Question 6

Characteristics of broadsheet press

Answer 6

• less technical style than financial press
• traditional approach
• in depth coverage
• each has its own political agenda

Question 7

What are the two main types of articles in broadsheet press

Answer 7

Macroeconomic- reporting of company results

Personal finance articles- aimed at people earning higher incomes

Question 8

Characteristics of middle-market press

Answer 8

• shorter and less technical

- aims to provide readers with info

Question 9

Characteristics of tabloid press

Answer 9

• red tops
• more celebrity gossip and sensational crime stories
• short stories

Question 10

Characteristics of magazines and journals

Answer 10

-most are aimed at a specific market segment

Question 11

Characteristics of Broadcast media

Answer 11

• television and radio

- each has its own agenda and target audience

Question 12

What are think tanks

Answer 12

A specialist body that is set up to think about and report on issues within a chosen area

Question 13

What is a subjective report

Answer 13

Composed from the point of view of the journalist, aims to persuade people of the validity of this view, it does not offer both sides of the story.

Question 14

What is an objective report

Answer 14

Tried to see both sides of an issue, finishes by offering a balanced conclusion.

Question 15

Methods of practising media bias

Answer 15

• words such as “we” and “us”
• gender and race bias can lead to only one POV
• leaving out certain parts that don’t suit the agenda.