Topic 6

Question 1

What is globalisation?

Answer 1

Increasing interconnectedness in areas such as economics, business, politics, technology, and culture.

Question 2

What did McLuhan (1962) argue about globalisation?

Answer 2

We live in a “global village” where electronic media collapse space and time barriers, allowing instant global interaction.

Question 3

What are the two types of globalists?

Answer 3

Hyper globalists: View globalisation positively.
Pessimistic globalists: View globalisation as damaging.

Question 4

What is popular culture?

Answer 4

Culture enjoyed by ordinary people, often mass-produced and highly commercialised, such as TV soaps, reality shows, and tabloids.

Question 5

What is “low culture”?

Answer 5

derogatory term for popular culture, implying it is of lower value and lacks artistic merit.

Question 6

What are some examples of popular culture products?

Answer 6

Tabloid newspapers, TV

Question 7

What’s hyper reality

Answer 7

Baudrillard (1988, 2001) argues that we now live in a media-saturated
society, in which media images dominate and distort the way we see
the world.

Question 8

Postmodernists argue

Answer 8

the media no longer reflect reality but actively create it.

Question 9

Giddings (2010)

Answer 9

points out that forms of high culture are now often used to
produce products for the mass popular culture market.

Question 10

Flew (2002)

Answer 10

gests that the evolution of new media
technologies, such as satellite TV and the internet, has played
an important role in the development of a global popular
culture.

Question 11

Sklair (2012

Answer 11

suggests the media, largely American-based, spread
news, information, ideas, entertainment and popular culture to a
global market.

Question 12

The pluralist view

Answer 12

optimistic hyperglobalist view sees cultural globalisation as a force for good, then, where cultural
globalisation adds to our cultural options and enriches culture rather than displaces it

Question 13

A03 marxism

Answer 13

mass culture as mass-produced manufactured products imposed on the masses by global
media businesses for profit.

Question 14

Strinati (1995)

Answer 14

rejects views and suggests that there is no single mass culture, people aren’t passive
either, instead there is diverse range of culture for audience to choose from

Question 15

Hyper reality a03

Answer 15

Media representations do not open up more choice

Question 17

Bordieu- cultural capital

Answer 17

Tastes/attitudes of the middle class