Topic 6- Globilisation And The Media Flashcards
(41 cards)
What is globalisation?
Increasing interconnectedness in areas such as economics, business, polities, technology, and culture.
Who are sociologists that argue a process of globalisation is occurring?
Globalists.
What are the two types of globalists?
- Hyper globalists
- Pessimistic globalists
What do hyper globalists believe about globalisation?
They see globalisation as a good thing.
What do pessimistic globalists believe about globalisation?
They see globalisation as damaging.
Who coined the term ‘global village’?
Marshall McLuhan (1962).
What does McLuhan’s concept of the ‘global village’ imply?
Electronic media collapse space and time barriers in human communication.
How has globalisation impacted human interaction?
People can now interact with one another instantaneously on a global scale.
What is popular culture?
A culture liked and enjoyed by ordinary people, such as TV soaps.
What is another term sometimes used for popular culture?
Mass culture.
What characterizes mass culture?
Highly commercialized, involving mass-produced, standardized, and short-lived products.
What is the perception of mass culture’s artistic value?
It is sometimes seen as having no lasting artistic value.
What do culture industry corporations aim to achieve with cultural products?
Make profits on the global mass market.
What is the derogatory term used to describe popular culture?
Low culture.
What does the term ‘low culture’ imply?
It suggests that popular culture is of inferior quality or lower value than high culture.
What is the nature of popular culture?
Everyday culture, simple, undemanding, and easy-to-understand entertainment.
What types of products are typically part of popular culture?
- Mass-circulation magazines
- Tabloid newspapers
- Television soaps
- Reality shows
- Popular music
- Feature films
- Popular websites
What is a common critique of popular culture?
It provides little critical thought, analysis, or discussion.
What phenomenon is associated with media that lacks depth?
Dumbing-down in media.
What is globalisation?
Increasing interconnectedness in areas such as economics, business, polities, technology, and culture.
Who are sociologists that argue a process of globalisation is occurring?
Globalists.
What are the two types of globalists?
- Hyper globalists
- Pessimistic globalists
What do hyper globalists believe about globalisation?
They see globalisation as a good thing.
What do pessimistic globalists believe about globalisation?
They see globalisation as damaging.
