trade

Question 1

What is a channel of distribution?

Answer 1

A channel of distribution is the path through which goods and services flow from the producer to the consumer.

Question 2

What is the primary role of intermediaries in distribution channels?

Answer 2

To facilitate the movement of products from producers to consumers.

Question 3

Name one advantage of using indirect distribution channels.

Answer 3

Access to a wider market or customer base.

Question 4

True or False: Wholesalers purchase goods in large quantities and sell them to retailers.

Answer 4

True

Question 5

What is a key characteristic of a direct distribution channel?

Answer 5

The producer sells directly to the consumer without intermediaries.

Question 6

Multiple Choice: Which type of channel is often used for perishable goods? A) Direct B) Indirect C) Multi-channel D) Dual distribution

Answer 6

A) Direct

Question 7

What does the term ‘multi-channel distribution’ refer to?

Answer 7

The use of multiple channels to reach customers, such as online, retail, and direct sales.