Trendwatch trends on exam

Question 1

Define the age of healing trend

Answer 1

customers seek new routes to enlightenment. self-transformation triggered by pandemic requires organisations to adapt to reprioritzation of mental and physical health needs.

Question 2

Define the aided by AI trend

Answer 2

embedding ai into customers’ lives. strong uptake along with skills shortages allowed for technology integration promising to augment human experience. 43% of consumers say technology advancements complicated their lives as well as simplified it.

Question 3

Define the Behavi:our trend

Answer 3

value led segmentation rise. catering to values passions convictions and attitudes is the way to reaching consumers hearts.

Question 4

Define the brand beings trend

Answer 4

from authenticity to action. increased value driven consumer arena means authenticity is a must. consumer loyalty in exchange for progress on social and environmental change and empowers them to do the same.

Question 5

Define the creator inc trend

Answer 5

enterprization of customers. desire to combine work and purpose. more consumers will become their own businesses with 33% of global citizens having done this already and requiring assistance.

Question 6

Define the for you trend

Answer 6

curation empowering consumers’ uniqueness. customers seek curation by using new tools and tech offering the chance to explore interests, values, and identities not limited by the users. relevance as a service is the name of the game.

Question 7

Define the freedonism trend

Answer 7

fun as the fear antidote. a powerful remedy to combat languishing is fun. 72% of GenZ now name fun as their number one value

Question 8

Define the glass box brands

Answer 8

ongoing transparency revolution. consumers are eager to engage with brands reflecting their social an environmental values inside and out. 70% of consumers report feeling wary of CSR. brand trust can dwindle so honesty is urgently needed.

Question 9

Define the joyning trend

Answer 9

finding meaningful connections in a lonely world. despite digital encounters reshaping the way we connect more people feel isolated and lonely. 33% worldwide experience loneliness and consumers will support brands that help alleviate this concern.

Question 10

Define the metaphysical trend

Answer 10

an evolved internet. continuing diverging of physical and digital worlds. virtual worlds such as mataverses and AR. 64% of consumers have already purchased a virtual good of took part in such experiences.

Question 11

Define the power to the people trend

Answer 11

citizens taking back control. social and environmental challenges triggered loss of trust in central authorities, ideologies, institutions, and the elites. exposing social and ecological injsutices. large majority of youth are now involved in a social or political cause fighting for a system without gatekeepers powered by the users.

Question 12

Define the precarious trend

Answer 12

adjusting to an uncertain world. world is increasingly fragile with one in eight people on the move. recession concern and misinformation are top threats. consumers are looking for brands that help build resilience.

Question 13

Define solace as a service trend

Answer 13

emergence of concious convenience. growing tensions between purchase and purpose with inflation causing a shift to conscious consumerism to assess value of an item or service provided. tradeoff between convenience and environmental and social costs.

Question 14

Define the state of place trend

Answer 14

consumers look to reclaim their locale. near universal celebration of place trends focus on authenticity. Relevance, local pride, and storytelling. Affection for brands actively working to make spaces better in 2023.

Question 15

Define the unconsumed trend

Answer 15

consumption turned on its head. consequences heavily weighted on consumers. cutting out parts of usual buying habits and business leaders making sustainability investments.