TTTT Flashcards
(50 cards)
A HIGH VALUE RATIO INDICATES THAT CUSTOMERS HAVE A POSITIVE PERCEPTION OF A GOOD OR SERVICE.
TRUE OR FALSE
TRUE
THE VALUE OF A PRODUCT REMAINS UNCHANGED WHEN THE PRICE AND THE PERCEIVED BENEFITS CHANGE PROPORTIONALLY. THAT IS, A PRODUCT DOES NOT BECOME VALUABLE IF BOTH THE PRICE AND THE BENEFITS INCREASE OR DECREASE BY THE SAME PERCENTAGE.
TRUE OR FALSE
TRUE
ONE WAY TO SHOW HOSPITALITY AND COURTESY TOT HE GUESTS WHO ARRIVE AT THE HOTEL IS TO GREAT THEM WARMLY AND POLITELY AT THE RECEPTION DESK. THIS IS AN INSTANCE OF:
A. SOCIAL SUSTAINABILITY
B. PREDICTIVE ANALYTICS
C. A SERVICE BLUEPRINT
D. A MOMENT TO TRUTH
A MOMENT OF TRUTH
IN THE CONTEXT OF CUSTOMER BENEFIT PACKAGES, _______ SERVICES ARE THOSE THAT ARE NOT ESSENTIAL TO THE PRIMARY SERVICE BUT ENHANCE IT.
A. CORE
B. TERTIARY
C. PERIPHERAL
D. CENTRAL
PERIPHERAL
BUILDING A HIGH-PERFORMING ORGANIZATION WITH A CAPABLE LEADERSHIP AND WORKFORCE IS AN EXAMPLE OF ____ SUSTAINABILITY.
A. ECONOMIC
B. TECHNOLOGICAL
C. POLITICAL
D. ENVIRONMENTAL
ECONOMIC
IDENTIFY A DIFFERENCE BETWEEN GOODS AND SERVICES.
A. GOODS CAN BE STORED AS PHYSICAL INVENTORY, WHEREAS SERVICES CANNOT BE STORED AS PHYSICAL INVENTORY
B. GOOD-PRODUCING FIRMS RELY SOLELY ON SOFT TECHNOLOGY, WHEREAS SERVICE-PROVIDING FIRMS RELY SOLELY ON HARD TECHNOLOGY
C. THE DEMAND FOR GOODS CANNOT BE PREDICTED, WHEREAS THE DEMAND FOR SERVICES CAN BE EASILY PEDICTED
D. CUSTOMERS DIRECTLY PARTICIPATE IN GOODS-PRODUCING ACTIVITIES, WHEREAS CUSTOMERS DO NOT PARTICIPATE IN SERVICE-PROVIDING ACTIVITIES
GOODS CAN BE STORED AS PHYSICAL INVENTORY, WHEREAS SERVICES CANNOT BE STORED AS PHYSICAL INVENTORY.
_________ IS AN EXAMPLE OF A NONDURABLE GOOD
A. AN AIRPLANE
B. SOFTWARE
C. FURNITURE
D. A DISHWASHER
SOFTWARE
IN THE CONTEXT OF THE PRE_ AND POST PRODUCTION SERVICES PERSPECTIVE OF A VALUE CHAIN, WHICH OF THE FOLLOWING ARE POST PRODUCTION SERVICES OF A VALUE CHAIN?
A. PURCHASING SERVICES
B. RECYCLING AND REMANUFACTURING INITIATIVES
C. CONTRACT NEGOTIATIONS
D. PRODUCT AND SERVICE GUARANTEES
RECYCLING AND REMANUFACTURING INITIATIVES
THE MANAGEMENT OF THE CORPORATION SHOULD FIND ACTIONABLE PERFORMANCE MEASUREMENTS TO BE MEANINGFUL, AND THEY SHOULD SERVE AS THE FOUNDATION FOR STRATEGIC ORGANIZATIONAL DECISIONS.
TRUE OR FALSE
FALSE
WHICH OF THE FOLLOWING IS A QUALITY PERFOMANCE MEASURE AT AN OPERATIONAL LEVEL?
A. CUSTOMER RATINGS OF GOODS AND SERVICES
B. CUSTOMER RETENTION
C. SERVICE REPRESENTATIVE COURTESY
D. PRODUCT RECALLS
SERVICE REPRESENTATIVE COURTESY
____ MEASURES THE DEGREE TO WHICH THE OUTPUT OF A PROCESS MEETS CUSTOMER REQUIREMENTS.
A. LEARNING
B. INNOVATION
C. VARIABILITY
D. QUALITY
QUALITY
WHICH OF THE FOLLOWING IS A CRUCIAL CRITERION THAT CUSTOMERS USE TO EVALUATE SERVICE QUALITY, ACCORDING TO RESEARCH?
A. OPERATIONAL EFFICIENCY
B. FLEXIBILITY
C. EMPATHY
D. QUEUE TIME
EMPATHY
WHICH OF THE FOLLOWING PERFORMANCE VIEWS USES METRICS LIKE PRODUCTIVITY, FLOW, AND ASSET UTILIZATION IN THE BALANCED SCOREDCARD MODEL?
A. THE FINANCIAL PERSPECTIVE
B. THE CUSTOMER PERSPECTIVE
C. THE INNOVATION AND LEARNING PERSPECTIVE
D. THE INTERNAL PERSPECTIVE
THE INTERNAL PERSPECTIVE
MEASURES OF ____ OCUS ON AN ORGANIZATION’S PEOPLE AND INFRASTRUCTURE
A. GOODS AND SERVICE DESIGN FLEXIBILITY
B. CUSTOMER AND MARKET
C. SERVICE QUALITY
D. INNOVATION AND LEARNING
INNOVATION AND LEARNING
THE INNOVATION AND LEARNING PERSPECTIVE IN THE BALANCED SCORECARD MODEL INCLUDES MEASURES SUCH AS:
A. RETURN ON INVESTMENT, ECONOMIC VALUE ADDED, AND SHAREHOLDER VALUE.
B. NUMBER OF COOPERATIVE CUSTOMER - COMPANY DESIGN INITIATIVES AND PERCENT OF SALES FROM NEW SERVICES.
C. TRAINING HOURSE PER EMPLOYEE, HIRING PROCESS EFFECTIVENESS, AND REVENUE PER EMPLOYEE
D. SERVICE-QUALITY LEVELS, DESIGN AND DEMAND FLEXIBILITY, AND ASSET UTILIZATION
C. TRAINING HOURS PER EMPLOYEE, HIRING PROCESS EFFECTIVENESS, AND REVENUE PER EMPLOYEE
AIRLINE EVENUE PER PASSENGER MILE AND HOTEL REVENUE PER FULL-TIME EMPLOYEE ARE EXAMPLES OF ____ MEASURES.
A. RELIABILITY
B. FLEXIBILITY
C. SUSTAINABILITY
D. PRODUCTIVITY
PRODUCTIVITY
PROFESSOR TERRY HILL’S OPERATIONS STRATEGY FRAMEWORK CANNOT BE APPLIED TO SERVICE-PROVIDING FIRMS
TRUE OR FALSE
FALSE
PRICE, NOT PRODUCT PERFORMANCE, IS THE KEY DIFFERENTIATOR FOR BUSINESS THAT MAKE INNOVATION A VITAL PART OF THEIR BUSINESS STRATEGY.
TRUE OR FALSE.
FALSE
_____ REPRESENT THE STRATEGIC EMPHASIS THAT S FIRM PLACE ON CERTAIN PERFORMANCE MEASURES AND OPERATIONAL CAPABILITIES WITHIN A VALUE CHAIN.
A. COMPETITIVE PRIORITIES
B. ORDER SATIFIERS.
C. SEARCH ATTRIBUTES
D. ORDER WINNERS
COMPETITIVE PRIORITIES
THE STYLE AND FIT OF A JACKET CAN BE CLASSIFIED AS A(N) ___ ATTRIBUTE.
A. SEARCH
B. EXPERIENCE
C. CREDENCE
D. VARIANT
SEARCH
WHICH OF THE FOLLOWING DISTINCTIONS EXISTS BETWEEN HOW CUSTOMERS EVALUATE PRODUCTS AND SERVICES?
A. CUSTOMERS RELY MORE ON INFORMATION FROM NONPERSONAL SOURCES WHEN EVALUATING SERVICES, WHEREAS THEY RELY MORE ON INFORMATION FROM PERSONAL SOURCES WHEN EVALUATING GOODS.
B. CUSTOMERS PERCEIVE LESSE RISKS WHEN BUYING SERVICES, WHEREAS THEY PERCEIVE GRETER RISKS WHEN BUYING GOODS.
C. CUSTOMERS CANNOT LOOK AT OR TOUVH BEFORE THE PURCHASE DECISION, WHEREAS THEY CAN FEEL A PRODUCT PRIOR TO PURCHASE.
D. CUSTOMERS ADOPT INNOVATIONS IN SERVICES FASTER, WHEREAS THEY RESIST ADOPTING INNOVATIONS IN PRODUCTS.
CUSTOMERS CANNOT LOOK AT OR TOUVH BEFORE THE PURCHASE DECISION, WHEREAS THEY CAN FEEL A PRODUCT PRIOR TO PURCHASE.
CREDENCE ATTRIBUTES STEM FROM ____
A. THE DESIGN OF PRODUCTS
B. THE NATURE OF SERVICES
C. DRIVE KEY OPERATIONAL CONTROLS
D. OPERATIONS DESIGN CHOICES
THE NATURE OF SERVICES
APPLYING PROFESSOR TERRY HILL’S GENERIC STRATEGY FRAMEWORK TO MCDONALD’S, THE OPERATING DESIGN CHOICES OF RESOURCE SCHEDULING, INVENTORY PLACEMENT AND CONTROL, AND STANDARDIZED OPERATIONAL AND JOB PROCEDURES BEST RELATE TO THE CORPORATE OBJECTIVE OF ____
A. PROFITABLE GROWTH
B. OPERATIONAL EXCELLENCE
C. OPERATIONAL SUSTAINABILITY
D. OPERATIONAL DIVERSITY
OPERATIONAL EXCELLENCE
LOUIS LITT IS PLANNING A VACATION TO AN EXOTIC ISLAND. THOUGH HE HAS PRE-PLANNED HIS ACCOMMODATION AND ITINERARY, HE IS UNSURE OF HOW THE VACATION WILL TURN OUT. IN THIS CASE, LOUIS’ VACATION IS HIGH IN ___ ATTRIBUTES.
A. SEARCH
B. EXPERIENCE
C. CREDENCE
D. VARIANT
EXPERIENCE