Types

Question 1

– persuades consumers by telling them that others are doing the same thing.

Answer 1

Bandwagon

Question 2

– sells a product by using words from famous people or authority figures.

Answer 2

Testimonial

Question 3

– is used when a product is sold by the name or picture of a famous person or thing but no words from the said person or thing.

Answer 3

Transfer

Question 4

– repeats a symbol or slogan or the product’s name itself so that the audience remembers it.

Answer 4

Repetition

Question 5

– stir the audience’s emotions, making little or no use of facts.

Answer 5

Emotional words

Question 6

Words such as love, adore, hate, care, and/or support may be used to attach the audience’s emotions to a product or idea

Answer 6

Emotional words

Question 7

– controls and hides relevant information about a product, person or idea by showing the product’s best features, telling half-truths, and omitting or lying about its potential problems.

Answer 7

Card Stacking

Question 8

– uses names that evoke fear or hatred in the viewer.

Answer 8

Name Calling

Question 9

– uses everyday people to sell a product or service.

Answer 9

Plain Folks

Question 10

– uses flattery or insincere compliments designed to get the audience on the side of the speaker.

Answer 10

Soft Soap

Question 11

– refers to words or ideas that evoke a positive emotional response from the audience so that it will be accepted without the evidence being examined.

Answer 11

Glittering Generalities