types Flashcards
(7 cards)
random sampling ad and dis
Advantages -
1. Can be used with large sample populations
2. Avoids bias
Disadvantages -
1. Depends on who you can stop or where the places are located.
2. Hard to be representative of the whole area.
stratisfied sampling ad and dis
Advantages -
Improved Accuracy
Reduced Sampling Bias
disadvantages -
Complex to Organize
Risk of Errors
systematic ad and dis
ad
Simple and Quick to Implement
Samples are Evenly Distributed
dis
Patterns Can Be Predicted
Unequal Selection is Possible
secondary ad and dis
ad
Easy to access
Low cost or free
dis
Data may be biased
Data may be out of date
primary ad and dis
ad
It is up to date
Know that the data is reliable and valid
dis
Time-consuming
May need specialist equipment
quantitive ad and dis
ad
Possible to have a larger sample size
Information can often be collected quickly
dis
The meaning behind the results is not clear
Human error or equipment error can lead to mistakes in measurement
qualitative ad and dis
ad
More in-depth than quantitative data
More valid than quantitative data
dis
Low reliability
Time-consuming