Types of Conformity Flashcards
(5 cards)
1
Q
What is conformity?
A
Yielding to group pressure.
“a tendency for people to adopt the behaviour, attitudes and values of other members of a reference group” - Zimbardo
2
Q
What are Kelman’s 3 types of conformity?
A
- Compliance - temporary
- Identification - part-time
- Internalisation - full-time
3
Q
Define compliance
A
Publicly conforming to the behaviour or views of others but privately maintaining own views.
4
Q
Define identification
A
People change their beliefs to fit in with a group, but the change may only be temporary.
5
Q
Define internalisation
A
A conversion, or true change of private views to match those of the group.
