Types of conformity and explanations for conformity

Question 1

Compliance

Answer 1

Go along with group to gain approval.

No change in personal beliefs

Question 2

Internalisation

Answer 2

Go along with group to fit in

leads to both public and private views being changed

Question 3

Identification

Answer 3

Public views change

Private views change within the group but not permanently

Question 4

Normative social influence

Answer 4

when somebody goes along with the majority to fit in

Question 5

Informational social influence

Answer 5

When someone goes along with the group seeking correct answer or knowledge

Question 6

A03: Research support for NSI

Answer 6

Linkenbach and Perkins - teens exposed to the message that most of their peers don’t smoke were influenced to also not smoke

Question 7

A03: Research support for ISI

Answer 7

Henley - individuals exposed to negative comments about black people resulted in the pps having negative views on black people.

Question 8

A03: NSI may not be detected

Answer 8

Nolan - when asked if their neighbours had an impact on their energy usage they said no - however it had a massive impact.