Types of Media Flashcards
Characteristics of Print Media
a. Proponent to literacy
b. Portable
c. Independent form of media - does not require separate medium or technology
d. Structure - grammar and proper layout is given emphasis.
Broadcast Media : Definition
Makes use of airborne transmission of electromagnetic audio and audiovisual signals that are readily accessible to a wide population.
Advantages of Radio
a. Local coverage
b. Low cost
c. High Frequency
d. Low production cost
e. Well-segmented audience
Disadvantages of Radio
a. Audio only
b. Clutter
c. Fleeting Message
Advantages of Television
a. Mass coverage
b. High reach
c. Impact on sight, sound, and motion
d. High prestige
e. Moderate cost per thousand exposure
Disadvantages of Television
a. Low selectivity
b. High absolute cost
c. Short message life
d. High production cost
e. Clutter
New Media
The digital media that are interactive, incorporate two-way communication, and involve some form of company.
Examples of New Media
a. Websites
b. Blogs
c. Social media platforms
d. Email
e. Video sharing platforms
f. Online newspapers
Characteristics of New Media
a. Network linkage
b. Ubiquity
c Digital
d Space binding and distance
e. Geographical insensitivity
f. Personalized
g. Telepresence
h. Virtuality
i. Hypertext
j. Interactivity
k. Push vs. Pull
l. Convergence
Delivering Mode of Content in Different Types of Media
a. Live Streaming
b. Webinars
c. Podcast
d. Infographics
e. E-Books
Live Streaming
Allows a creator to share creation and idea in real time.
Webinars
Create a room for seminars, trainings, lectures, and discussion using online media.
Podcast
Known as new radio.
Infographics
Visual representation of information and data.
E-Books
Electronic version of printed books.
