TYPES OF MEDIA

Question 1

simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience

Answer 1

media

Question 2

 media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.
 is a type of media used in mass communication in the form of _____ publications. The traditional form of _______ involves ink and paper. The major types of ______ are books, magazines, newspapers, newsletters, brochures, and press releases.

Answer 2

print media

Question 3

is defined as a set of printed sheets of paper that are held together inside a cover. It is a long written work intended to inform like reference books or entertain such as novels.

Answer 3

book

Question 4

refers to as a document published regularly, consisting of news reports articles, photographs, and advertisements that are printed on large sheets of paper folded together

Answer 4

newspaper

Question 5

defined as a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest.

Answer 5

magazine

Question 6

is a bill or placard for posting, which is often placed in a public place. Posters by nature are visual. It makes use of photos or graphics to convey a message.

Answer 6

poster

Question 7

defined as a small, thin book or magazine that usually has many pictures and information about a product, or a place, etc. It is typically used as a form of advertisement or promotion.

Answer 7

brochure

Question 8

an official statement that gives information to newspapers, magazines, television news programs, and radio stations

Answer 8

press release

Question 9

Print media is essentially written media. One must be able to read to patronize print. By requiring literacy, print media also promotes it.

THE CHARACTERISTIC OF PRINT MEDIA

Answer 9

proponent of literacy

Question 10

is the most portable people to carry it everywhere.platform of media. Its size and weight allow

THE CHARACTERISTIC OF PRINT MEDIA

Answer 10

portable

Question 11

Unlike other forms of media, print does not
require a separate medium or technology to transmit or receive information.

THE CHARACTERISTIC OF PRINT MEDIA

Answer 11

independent form of media

Question 12

Correct grammar and proper sentence construction is a must in print me dia. Arranging material to follow a layout is required before publishing. The structure is given emphasis in print media.

THE CHARACTERISTIC OF PRINT MEDIA

Answer 12

structure

Question 13

refers to the airborne transmission of electromagnetic audio sion (radio) or audiovisual signals (television) that are readily accessible to a wide population via standard receivers.

Answer 13

broadcasting

Question 14

The invention of radio began with the ______

Answer 14

telegraph.

Question 15

is a tool that uses voice, sound, and music

Answer 15

radio

Question 16

elements of radio

Answer 16

voice, sound, music

Question 17

AM

Answer 17

amplitude modulated

Question 18

FM

Answer 18

frequency modulation

Question 19

a. News and commentary
b. Talk show
c. Counselling
d. Educational
e. Informative

Answer 19

non-dramatic programs

Question 20

a. Drama series
b. Drama special
c. Sitcom

Answer 20

dramatic format

Question 21

a. News and public affairs program
b. Talk show, debate, discussion program
c. Contest, quiz show, game show program d Educational program
e. Informative program
f. Variety shows program

Answer 21

non-dramatic format

Question 22

forms of electronic communication (such as web sites) through which people create online communities to share information, ideas, personal messages, etc.

Answer 22

social media

Question 23

Vanishing of fixed place: Geographical separation is no longer an issue with the new media.

Answer 23

networked linkage

Question 24

New media made information simultaneously present
everywhere.

Answer 24

Ubiquity

Question 25

information in the new media became: Infinite, where duplication and multiplication of information are possible. - Easily altered or edited - Easily retrievable, and machine readable - Frequently stored on magnetic or optical surfaces, which do not have a proven permanence.

Answer 25

digital

Question 26

New media creates bridges across continents. Information from anywhere in the world can be easily accessed everywhere.

Answer 26

Space Binding and Distance Insensitivity

Question 27

Distance makes little difference in the time, cost or speed of getting information

Answer 27

geographical insensitivity

Question 28

New media commonly exist in smart (computing) devices and networks. As such, these systems can be instructed to customize or individualize information for each user.

Answer 28

personalized

Question 29

Studies show that personal gadgets like smartphones and computers reveal a lot about its user

Answer 29

prosthesis

Question 30

People's dependence on new media has affected their daily lives, making their devices become that they are.

Answer 30

telepresence

Question 31

New media has created a social environment without having the need for proximity.

Answer 31

virtuality

Question 32

Links documents together in such a way that one need not read documents in a prescribed order; authors, styles and permissible rules of content may vary as one reads linked documents; responsibility and control are diffused- as is ownership of the resulting content; form and structure are easily changed, composed on demand for individuals.

Answer 32

hyperlinks

Question 33

It seeks user input to perform functions based upon it. One example would be the function of cookies that stores personal data and preferences as a tool to decipher what type of information would be interesting to the user.

Answer 33

interactivity