Types of Research Flashcards
Descriptive Research
Purpose to observe and record some phenomena - Nothing is manipulated.
Case Study
Study one or more individuals in great depth
Naturalistic Observation
assess subjects
without interfering in the
environment.
Surveys
use questions to
obtain information
random sample of people
Wording Effects
Wording can change the results of the survey.
social desirability
giving the response you think
the researcher wants
Sampling Bias
A flawed sampling process that produces an unrepresentative sample.
Population
Group as a whole who is being researched
Representative Sample
Closely parallels the population.
Random Selection
each person in the population has an equal chance of being selected
Longitudinal research
follows a group of subjects
over time with multiple
instances of data gathering.
Cross-sectional research
data collected from different
groups at one point in time.
Psychometrics
The scientific study of the measurement of human abilities, attitudes, and traits.
Basic Research
Pure science that aims to increase the scientific knowledge base.
Applied Research
Scientific study that aims to solve practical problems.
