typography Flashcards

(42 cards)

1
Q

words and symbols in any form, spoken, or written, are the most common system of communication

A

Text

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2
Q

used in most multimedia applications

A

text

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3
Q

___ can be combined with other media in a ____ and ____ way to present information and express moods

A

text
powerful
meaningful

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4
Q

the easiest to manipulate

A

text

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5
Q

text can be captured in ?

A

keyboard
mouse
scanner (OCR) - optical character recognition

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6
Q

text elements can be categorizes into?

A

alphabets a-z
number 0-9
special characters . , : ; “ ‘
symbols @#$&*

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7
Q

a type of formatted text that enables a related set of documents, normally referred to as pages, to be created which have defined linkage points, referred to as hyperlinks, between each other

A

hypertext

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8
Q

another type of hot word used to save space.

A

pop-up messages

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9
Q

gives the user a set of choices and reduces his strain of decision making. that is making choice in an easier way and limited according to the systems capabilities.

A

drop-down boxes

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10
Q

mostly irritates the user. important messages should not be posted using this, since the user may not notice it.

A

scroll bars/scrolling text

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11
Q

change in appearance by using a button with text to glow on it rather than using a hyper text

A

navigation/buttons for interaction

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12
Q

concentrated text in the form of stand alone graphic constructs. convey meaningful messages. need to be learn and advice to use a standard symbol

A

text as graphics/symbols and icons

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13
Q

it is style or appearance of text

A

typography

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14
Q

it is the art of working with text

A

typography

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15
Q

collection of characters of different sizes and styles of a typeface

A

font

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16
Q

also called typeface. it is a graphic representation or the shape of characters

A

fontface

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17
Q

a family of related fonts

18
Q

typically represented in points (pt). The distance from the top of the capital letters to the bottom of the descenders

19
Q

refers to whether text is bold, italicized, underline, or any combination of the 3. Refers to particular style of textual characters

20
Q

the line on which the bases of characters are arranged

21
Q

the distance between the baseline and the top of a lower-case letter x

22
Q

the distance between the baseline and the top of a capital letter

23
Q

stroke that rise above the x-height

24
Q

strokes that drop below the baseline

25
body size
point size
26
used to guide the reader's eye to whatever is most important using different level of emphasis
hierarchy
27
the distance between successive baselines
leading
28
leading is also known as
line spacing
29
overall space between characters. sometimes called character spacing
tracking
30
adjustment of space between certain pairs of letters to make them more uniform. it is a space between specific character
kerning
31
upper and lower kerning
cases
32
exactly matched kerning (example: password)
case sensitive
33
characters have a little "flag" or decoration at the end of the letter stroke
serif
34
characters that dont have flags or decorations
sans serif
35
used to decorate, embellish, and beautify a text.
display/decorative font
36
specifying which font to be substitution
font mapping
37
the arrangement of text relative to a margin
paragraph alignment
38
4 types of alignment
flush left flush right centered justified
39
also known as ragged right. default style of text alignment on the WWW
flush left
40
also known as ragged left. used to set off special text in english, such as attributions to authors of quotes printed books and magazines, and is often used when formatting tables of data
flush right
41
text aligned neither left or right, there is an even gap the the end of each line. often used for title, poems, or songs. often used to present data in tables
centered
42
text is aligned alomg the left margin, and letter - and word-spacing is adjusted so that the text falls flush with the right margin. aka full justification
justified