UAS Flashcards
(9 cards)
What is Entrepreneur?
The process brought about by individuals of identifying new opportunities and converting them into marketable products or services.
Reasons of becoming entrepreneur?
- make more money
- flexible working hours
- pursuing the dream
- independence
- self satisfaction
- unlimited income
Mindset of entrepreneur?
- think your business venue as your playground
- think that you or your business is better
- be optimistic of all
- rules are not boundaries
- have more than just one point of view
If the idea is similiar?
- primary, secondary, tertiary
- attractive
- substitution
- customer recognition
What is a Customer?
known as a client, buyer, or purchaser is the recipient of a good, service, product, or idea obtained from a seller, vendor, or supplier for a monetary or other valuable consideration.
Type of what customers do?
- Functional jobs: when the customers try to perform a specific task
- Social Jobs: when they wanted to look good/gain power or status
- Emotional Jobs: when they seek for a specific emotional state
- Supporting Jobs: when they acted as buyer of value, co-creator of value, or the transferrer of value.
How to gain more customer?
- changing attitude
- reviewing SOP
- review your place
- unique propositions
- promote more
how marketing communication plan work?
- customer acquiring
- branding
- market development
- customer maintenance
- promotion
Business Model Canvas?
This is a method that is developed by Alexander Osterwalder and Ives Pigneur that devided the Canvas into 9 different boxes. Each box represent unique characteristic of the business. By using this tool, you would be able to have the clearer overview with in a simpler way.
- Key Partnerships
- Key Activities
- Key Resources
- Cost Structures
- Value Proposition
- Revenue Stream
- Customer Relationships
- Channels
- Customer Segments
