UK JET Promotions (WT) - Working Together (challenge)

Question 1

UK JET Desk - Promotions

What was the situation?

Answer 1

S1:
- Led implementation of national promotions campaign to encourage university graduates to apply for the UK JET Programme

S2:
- Importance of campaign - crucial to attract strong pool of applicants and select high-quality candidates to join English teaching programme.

Question 2

UK JET Desk - Promotions

What was the task?

Answer 2

T1:
- To deliver campaign, I was required to build and maintain strong relationships with diverse stakeholders: internal team, JET Programme alumni network, uni career office reps

Question 3

UK JET Desk - Promotions

What actions did you take to complete the task?

Answer 3

(Working with JET alumni)

A1:
- Recruited presenters: social media, job plaforms, screen through apps, responded to queries from candidates
- Reassured applicants of comprehensive support from office
- Encouraged applicants to personalise presentations

(Working with internal team to improve promotions schedule tracker)

A2:
- Challenge with managing presentation schedule: last minute cancellations, presenters struggling to find venue
- Promotions schedule tracker was reviewed by line manager - too complicated and should be revised. No incorporation of potential contingencies
- Took more proactive approach: discussion with team on amendments to deal with contingencies
- Amendments made: confirmation emails, request for reaffirming attendance, reminder emails with clear venue directions and parking details
- Improvement to processes reduced disruptions, increased campaign’s efficiency and impact

(Supporting team with contingency planning)

A2:
- Personally supported with contingency planning - offering to deliver JET presentations if original presenter could not attend
- Gave team greater flexibility in prioritising other important work matters
- Reduced need to rearrange presentations or last-minute cancellations

Question 4

UK JET Desk - Promotions

What was the result?

Answer 4

(High-impact promotions campaign)

R1:
- Productive collaboration with stakeholders - delivered high-impact promotions campaign, generated significant interest and resulted in 1,000 apps
- Improved use of promotions schedule tracker: strengthened campaign’s effectiveness, smoother delivery of presentations

(Inspired university students: positive feedback)

R2:
- Uni students were inspired - active engagement, presenting team distributed lots of flyers about the Programme

(Built strong relationships with JET alumni and university reps)

R3:
- Strong relationships with JET alumni community: appreciation for support, valued opportunity
- Strong relationships with university career offices: retained confidence in our ability to deliver impactful career presentations

(Reflection)

R4:
- Reflection - learning outcome - Maintaining strong relationships with key contacts ultimately reinforced confidence, trust and long-term engagement for future promotion campaigns