UK Politcal Parties: The Relationship Between The Political Party And The Media Flashcards
(16 cards)
Which UK national newspapers have a Labour and Lib Dem political stance ?
-daily mirror
-the guardian
-Sunday people
-the observer
Which uk national newspapers have a conservative political stance ?
-the sun
-daily express
-daily mail
-daily telegraph
-the times
Why can parties not buy airtime for political adverts ?
-all terrestrial television is governed by strict rules on impartiality
-all broadcast new reporting must also be balanced and fair
What its the central principle of the BBC charter and what does it state ?
-the BBC central principle is to ‘provide impartial news and information’
-the
Where does the main partisan political campaign take place
-national newspapers
What example is there when papers have claimed credit for poll success ?
-following john mayors unexpected victory in 1992, the sun famously boasted ‘its the sun wot won it’, however the paper denied wielding such influence
Which newspaper proprietor Rupert Murdoch say in response to the question that related to 2012 leveson inquiry dealing with phone hacking
-the sun
-proprietor Rupert Murdoch replied ‘anti democratic is too strong a word… it was tasteless and wrong for us. We don’t have that sort of power’
Who did the sun went on to back for PM in 1997
Blair
How many votes did Labour gain after the sun switched their support to them in 1997 ?
525,000 extra votes for labour
How many votes did conservative gain after the sun switched their support to them in 2010 ?
-550,000 additional votes
Why has the national newspapers circulation in the UK fallen sharply in recent years ?
-due to much of the media war in politics is now conducted online via social media, because the parties are far more in control and able to purchase ads without needing to ingratiate themselves with newspapers tycoons
Name an example of parties using social media as a form of advertising ?
-for example in both 2017 and 2019 each of the main parties spent heavily on facebook ads which were often carefully targeted by both location and voter profile.
- the BBC reported that conservative NHS ads were targeted in key marginal seats including Stroud and Abingdon
How much have Labour spend on facebook ads and how many ads ?
-7,647 ads, £1,219,315
How much have conservative spend on facebook ads and how many ads ?
-20,887 ads, £999,730
How much have Lib Dem spend on facebook ads and how many ads ?
19,975, £1,312,915
